Iomega Announces New "Camo" Model in Award-Winning eGo™ Portable Hard Drive Line

Media please contact: Chris Romoser, Iomega Corporation, (858) 314-7148,
Analyst/Investors, please contact: Preston Romm, Iomega Corporation, (858) 314-7188

Iomega Announces New "Camo" Model in Award-Winning eGo™ Portable Hard Drive Line

Bold Camouflage Patterned eGo Drive Delivers 250 Gigabytes of On-The-Go Storage

SAN DIEGO, May 7, 2008 - Iomega Corporation (NYSE: IOM), a global leader in data storage and protection, today announced the worldwide introduction of the new Iomega® eGo™ USB 2.0 Camo Portable Hard Drive, a camouflaged patterned addition to Iomega's award-winning line of stylish and sturdy portable hard drives.

Iomega's Latest eGo Portable Hard Drive

Iomega eGo Camo Portable DriveWhether you're someone with an adventuresome style and spirit, an avid participant in tough travel environments, or just want to be different from the crowd, the new Iomega eGo Camo Portable Hard Drive is a fast and fun notebook hard drive that delivers on form and function. Iomega's new eGo Camo Drive has a curved chassis covered by a woodland camouflage pattern that also comes with a black Iomega Power Grip band that not only looks cool but also provides extra durability.

The new eGo Camo Portable Hard Drive also packs a lot of storage capability - the 250GB* 2.5-inch drive is USB-powered for simple operation (no power supply required), and it comes with EMC® Retrospect™ HD software for automatic backups, scheduled backups, or on-demand backups. With Iomega's new 250GB eGo Camo Portable Hard Drive , users can carry up to 1,000,000 photos, over 4,625 hours of music or 375 hours of video** with confidence and a look that no other portable hard drive offers today.

Iomega's patented DropGuard™ technology protects the eGo drive from accidental damage caused by drops of up to 51 inches (129 cms), compared to portable hard drives from other manufacturers that claim drops of less than 40 inches. With the new Power Grip band on the eGo Camo Drive, this eGo portable hard drive can handle drops of up to 60 inches (152 cms), a real benefit and advantage for adventurous users.

"Unlike mundane, run-of-the-mill looking branded portable hard drives, Iomega's eGo Portable Hard Drive line features a palette of bright colors that knocks the socks off anything else in the market," said Ralf San Jose, global product manager for HDD products, Iomega Corporation. "With the new eGo Camo Portable Hard Drive , Iomega adds a style of adventure and intrigue to the eGo color kaleidoscope. No self-respecting 'camo' lover will be without it. Expect to see more exciting additions like the new Camo to the Iomega eGo drive line in the future."


Iomega's new eGo Camo Portable Hard Drive is compatible with Windows Vista (all versions), Windows 2000, Professional/XP Home/XP Professional/XP Professional x64, and with Mac OS X 10.1.5 or above. A USB 2.0 host connection is required for USB 2.0 speeds.

Price and Availability

The new Iomega® 250GB eGo™ Camo Portable Hard Drive USB 2.0 is now available worldwide for $149.95. (Pricing is estimated U.S. retail.) The product is available from online retailers, VARs, resellers and select retailers, as well as at

About Iomega

Iomega Corporation, headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega's product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV™ Backup Drive. OfficeScreen™, Iomega's managed security services, available in the U.S. and select markets in Europe, provides enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega's digital storage products and managed services solutions, please go to the Web at Resellers can visit Iomega at

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega® eGo™ USB 2.0 Camo Portable Hard Drive, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2007, and its most recent Quarterly Report on Form 10-Q.


* 1 GB = 1,000,000,000 bytes.

** 4 photos/MB - highly compressed 3-megapixel JPG photos; 1.1 min/MB - 128 kbps MP3 audio; 11 MB/Min - DVD MPEG 2 (720 x 480).

Copyright© 2008 Iomega Corporation. All rights reserved. Iomega, Zip, REV, eGo, StorCenter and OfficeScreen are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.