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Media please contact: Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com
Analyst/Investors,
please contact: Thomas D. Kampfer, Iomega Corporation, (858) 314-7188
For Immediate Release
The Countdown to Tax Day Finds More Computer Tax Preparation,
But Will Today's Tax Records and Other Important Digital Data
Be Available in the Future?
*** New National Tax Time Survey Shows Many Computer Users
Aren't Employing Good Backup Practices
SAN DIEGO,
March 22, 2006- Facing the annual mid-April showdown with Uncle Sam, U.S. adult computer users are increasingly using their computers to do their taxes, but a national survey reveals their backup habits leave that important data vulnerable to computer viruses, hackers and computer failure.
A new national survey of U.S. adult computer users, commissioned by Iomega Corporation (NYSE: IOM) and conducted by Harris Interactive®, found that nearly one out of every two U.S. adult computer users have at some time prepared their annual income taxes using a computer. Unfortunately, good computer file backup habits are still hard to come by - the survey also shows the most popular methods for backing up digital taxes files don't result in digital backup copies at all.
Compared to results of the survey conducted three years ago* which showed that more than one out of every three (38%) U.S. adults who are online reported using a computer to prepare their taxes electronically, this new survey commissioned by Iomega Corporation shows that 46% of U.S. adult computer users have at some time prepared their income taxes using a computer. However, when it comes to protecting those important digital tax files from loss, 57% of these adults reported using paper printouts as a backup file, followed by an amazing 37% that mistakenly believe they have a backup copy by using their computer hard drive as their backup location.
"Leaving digital tax files on the hard drive of your computer isn't a backup copy at all," said Jon Huberman, Vice Chairman and CEO, Iomega Corporation. "If the hard drive crashes or a virus or hacker cripples your computer, that tax file and all the other important data on the computer could be lost. We've all heard it before, but in today's computing environment you have to protect your important files with true backup copies safely stored somewhere else."
The IRS reports that more than 17 million Americans e-filed their tax returns** in 2005 using personal tax software, skipping the paper step entirely. The new survey commissioned by Iomega highlights the importance-and the urgency-of adopting an effective backup strategy in the Digital Age.
2006: Who Prepares Taxes By Computer According to the new survey, those computer users who at some time have done their taxes by using a computer tend to be male and middle-aged, with higher income and education levels:
- Gender: Slightly more men (49%) than women (43%) indicated having used a computer to prepare their annual income taxes;
- Age: 60% of those aged 35-44; 47% of those aged 45-54; 42% of those 18-34; and 36% of those aged 55 and older;
- Income: 55% for those with household income of $50,000 or higher; 46% for those with income of $35,000 to $49,999; 40% for those with income of less than $35,000;
- Education: 58% of those with a four-year college degree or higher; 48% of those with some college experience but no four-year degree; and 33% of those with no college experience.
True Backup Methods Favored by Today's Computer Users Of those computer users who have used a computer to prepare their taxes, here are the top five choices of backup methods that are truly backing up digital tax files to some where other than their computer hard drive or as paper printouts:
- CDs and DVDs (25 percent);
- Magnetic media such as floppy disks and Zip® disks (14 percent);
- Online backup (11 percent);
- External hard drives (6 percent);
- USB flash drives (4 percent).
"Consumers have so many choices for backup today that there is really no excuse for losing digital tax files and other data," continued Huberman. "The key to data security for most people is to have a simple backup routine and follow it. Use automatic backup software if possible. Back up frequently to a storage device that you trust. Store your important files away from your computer. When you really think about it, storing and protecting personal tax data in a digital format - much less that irreplaceable favorite family digital photo or video or work file - should be just as important as creating it."
Among the other surprising backup and data loss findings of the survey:
- More than one in three (36 percent) computer users who have digital files never back up their digital files.
- Computer disasters have led to the loss of important digital files for 34 percent of computer users who have digital files.
- The majority (61%) of computer users who have lost important digital files because of a computer disaster indicated the cause was a computer hard drive failure.
Current Survey Methodology Harris Interactive® fielded the study on behalf of the Iomega Corporation from February 7-9, 2006, via its QuickQuerySM online omnibus, interviewing a nationwide sample of 2,477 U.S. adults 18 and older, of whom 2,083 have digital files. Data were weighted to be representative of the total population of U.S. adult computer users on the basis of region, age within gender, education, household income, race/ethnicity, hours spent using a computer per week, hours spent online per week, and propensity to be online. In theory, with probability samples of this size, one could say with 95 percent certainty that the overall results have a sampling error of plus or minus 3 percentage points. Sampling error for the various sub-sample results is higher and varies. This online sample was not a probability sample.
About Harris Interactive® Harris Interactive Inc. (www.harrisinteractive.com), based in Rochester, New York, is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll® and for its pioneering leadership in the online market research industry. Long recognized by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value.
Harris Interactive serves clients worldwide through its United States, Europe (www.harrisinteractive.com/europe) and Asia offices, its wholly-owned subsidiary Novatris in Paris, France (www.novatris.com), and through an independent global network of affiliate market research companies.
About Iomega Iomega
Corporation provides easy-to-use, high value storage
solutions to help people protect, secure, capture and
share their valuable digital information. Iomega's
award-winning storage products include the new Iomega
REV™ 35GB Drive, available in multiple interfaces, as well as the REV 1000 Autoloader and new REV Loader 280; Zip® 100MB,
250MB and 750MB Drives; the new Iomega StorCenter™ Network Hard Drives, high-performance Iomega® External Hard
Drives including the Iomega Micro Mini Hard Drive, the Iomega StorCenter™ Network Hard Drive, the Iomega 1TB Desktop Hard Drive XL Series, the Iomega MiniMax USB 2.0/FireWire Desktop Hard Drive and the Iomega ScreenPlay™ Multimedia Drive; Iomega
Mini USB Drives, Micro Mini™ USB Drives, and the Iomega Mixx™ MP3 player; Iomega
external CD-RW Drives; Iomega
Super DVD Drives and the QuikTouch™ Video
Burner;
and Iomega
Floppy USB-Powered Drives. Iomega simplifies data
protection and sharing at home and in the workplace
with Iomega
Automatic Backup software, Iomega
Sync software, HotBurn® CD-recording
software, and Active
Disk™ technology. For networks, Iomega
StorCenter Pro NAS servers offer capacities of 160GB to 1.6TB.
For unlimited capacity and anytime, anywhere access,
Iomega offers iStorage™ secure
online storage. Iomega
also offers businesses and consumers a comprehensive data
recovery services solution for recovering lost
data due to hardware failure, file corruption or media
damage. The Company can be reached at 1-888-4-IOMEGA
(888-446-6342), or on the Web at www.iomega.com.
NOTE: The statements contained in this release regarding expected product performance of any data storage devices or Iomega products and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, user errors, any difficulties encountered in product production or unforeseeing future performance issues, other manufacturing issues, as well as other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2005, and its most recent Quarterly Report on Form 10-Q.
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*2003 Survey for Iomega Corporation conducted by Harris Interactive via its QuickQuerySM online omnibus from February 13-17, 2003 among a nationwide sample of 2,446 U.S. adults aged 18+. Data weighted to reflect the total U.S. online adult population. Sampling error was plus or minus 3 percentage points at the 95 percent confidence level.
** IRS. "Tax Year 2004 Taxpayer Usage Study" http://www.irs.gov/pub/irs-soi/04tp15tb.xls
Copyright© 2006 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, iStorage, HotBurn, QuikTouch, Mixx, StorCenter, and ScreenPlay are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microsoft and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
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