Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com

Analyst/Investors, please contact:
Tom Liguori, Iomega Corporation, (858) 314-7190

For Immediate Release

Sleek New Super DVD Writer 16x16 Dual-Format USB 2.0 Drive Delivers Premium Experience at Mainstream Price

SAN DIEGO, February 28, 2005 - Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced the availability of its best-performing optical drive, the Iomega Super DVD Writer 16x16 Dual-Format USB 2.0 Drive, which comes with an enhanced collection of software applications for effortlessly capturing, sharing and saving videos, music, photos and other digital data.

One Drive Does It All
The Iomega® Super DVD Writer delivers a richer user experience and looks great on the desktop. The external drive, housed in a slim black enclosure, handles all the major disc formats with speed to burn, including 4x recording of new DVD+R DL (double layer) discs. The included software speeds users through common tasks, making it easy to capture and share precious memories on long-lasting DVDs or CDs. Each 8.5GB* double layer disc holds about 34,000 photos, 160 hours of music, or 12 hours of video.**

Power and Flexibility
Iomega’s DVD Wizard launches from the desktop to help users select the appropriate software and type of disc for different tasks, whether the user is a parent putting together family movies on DVD, a student ripping a personal dance mix, a grandparent creating a digital photo album, or a business archiving 8.5GB of critical data. The DVD Wizard cuts through the disc format confusion and lets users concentrate on what they want to do with their digital data.

Included Software Titles

	Iomega® Automatic Backup software for continuous real-time data backup;
	Iomega® HotBurn® Pro software for Windows, for creating music or data discs, saving Internet downloads, managing large files;
	Sonic® MyDVD™ 6 software for original digital video creation and editing
	Sonic CinePlayer™ software for DVD video viewing;
	Charismac Discribe software for Macintosh, for creating music or data discs, saving Internet downloads, managing large files;
	Adobe® Photoshop Album™ Starter Edition software for managing photos and graphic arts files;
	MUSICMATCH® software for enjoying music files.

Enhanced Video Editing
Sonic MyDVD 6 gives users advanced video-editing features in a simple package:

	Edit and trim video; adding effects like music, text and transitions;
	Customize slideshows by simply dragging photos into the slideshow window and adding background music;
	Set the appropriate quality setting based on amount of content.

Superb Automatic Backup
For anyone who ever lost a file because the most recent backup was several weeks old, Iomega® Automatic Backup software, a PC Magazine Editor’s Choice for real-time backup software (June 17, 2003, edition), provides the ideal solution. It delivers continuous real-time backup to any drive letter whenever the user saves a file in a protected folder. IAB is also able to save multiple file revisions and can keep multiple backup sets on different destination drives. In addition, IAB can exclude files by file type, perform scheduled backups if preferred, and cache backups temporarily. Iomega Automatic Backup is also available separately at www.iomega.com for $39.95.

Easy-to-Use CD and DVD Burner
Iomega’s HotBurn® Pro software adds many easy-to-use DVD/CD burning features to complement the basic disc support that is built into Windows XP: true drag-and-drop file recording, an integrated console interface, integrated DVD and CD imaging, compilation creation, and a jewel case editor. Added features include a graphical audio layout editor; pop, click and hiss removal filters; and bootable CD creation.

The Double-Layer Advantage
The Super DVD Writer can create DVD+R DL (Double-layer) discs at 4x speeds, making it easer for users to take full advantage of the benefits of 8.5GB capacity:

	Better Video. Improved picture resolution and quality for home DVD video is possible thanks to higher data rates;
	Simpler Archives. More manageable disc archives are possible thanks to the DVD+R DL disc format and its ability to store the equivalent of up to 12 CDs worth of data on a single disk;
	Improved Disc Production. Filmmakers can master and test new DVD titles using inexpensive discs before pressing a batch of discs with traditional equipment.

DVD Burners: A Rapidly Growing Category
Sales of aftermarket external DVD burners are expected to grow by 36 percent annually from 2004 to 2008 (IDC), while CD-RW sales are expected to decline. The reason: DVD burners like the Super DVD Writer from Iomega can burn virtually any kind of optical disc, including CDs, single-layer DVDs and double-layer DVDs.

Supported formats include the new double-layer DVD format, DVD+R DL, which has a 4x write speed; DVD+R and DVD+RW (16x8x8x write, rewrite, and read); DVD-R and DVD-RW (16x6x8x); and CD-R and CD-RW discs (48x24x32x). Ripping music CDs is also faster than ever, thanks to 40x digital audio extraction. The new drive features buffer underrun protection for reliable burns.

About the DVD+R DL Format
DVD+R DL is a “write-once” recording standard. A double-layer DVD+R DL disc contains two recording layers of organic dye film. The top layer is semi-transparent, allowing the recording laser to focus on either the top layer or the bottom layer. When the laser heats microscopic regions on one of the recording layers, it creates permanent dots in the organic dye film. The resulting data can be read in most standard DVD players and DVD-ROM drives.

Price, Availability, and Requirements
The external Iomega® Super DVD Writer 16x16 Dual-Format USB 2.0 Drive is shipping now and has a list price of $189.95. (U.S. suggested retail.). It is available at retail, catalog, and online at www.iomega.com.

Iomega’s Super DVD Writer 16x16 Dual-Format USB 2.0 Drive is compatible with Microsoft® Windows® 98SE, 2000, Me, or XP. Single-layer recordable support (4.7GB) is provided by Mac® OS 10.2.7 or newer with a Macintosh G4 or faster with a built-in USB 2.0 connection. Double-layer recordable support (8.5GB) is provided by Mac OS 10.3.6 or higher.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the new Iomega REV™ Drive, popular Zip® 100MB, 250MB and 750MB Drives; high-performance Iomega® External Hard Drives in desktop and portable configurations; Iomega Mini USB Drives and Micro Mini™ USB Drives; Iomega external CD-RW Drives; Iomega Super DVD Drives and the QuikTouch™ Video Burner; and Iomega Floppy USB-Powered Drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega Super DVD Writer 16x16 Dual-Format USB 2.0 Drive, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2003, and its most recent Quarterly Report on Form 10-Q.

# # #

* 1GB = 1,000,000,000 bytes.

** Highly compressed 3-megapixel JPEG photos; 64-Kbps MP3 audio; 11MB/min DVD MPEG-2 (720x480)

Copyright© 2005 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, iStorage, HotBurn and QuikTouch are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.