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Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com

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Tom Liguori, Iomega Corporation, (858) 314-7188

For Immediate Release

Iomega Ships New Internal REV 35GB Drive for Serial-ATA Systems
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Native Support For SATA Interface Boosts REV Drive Integration With System Integrators

SAN DIEGO, March 29, 2005 - Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced the availability of a new Serial ATA (SATA) model in Iomega's growing line of Iomega® REV™ 35GB* removable storage products. The new drive gives users the speed and cabling advantages of SATA, the latest advance in PC interface technology, to make adding a REV drive to new computer systems easier than ever for system backups and portable storage.

Iomega introduced the first REV 35GB drive in April 2004. Today, the REV drive and its removable 35GB disks are available with USB, ATAPI, FireWire, SCSI, and SATA interfaces. Since its debut, the Iomega REV drive has won over 15 industry awards, including "Best of CeBIT America" for personal hardware and a PC Magazine "5 Stars" rating and Editors' Choice award (June 22, 2004, issue).

"Our internal research shows one third of REV customers are using REV as their first backup device, one third are replacing tape units, and one third are replacing other devices like optical drives," said Wayne Arvidson, director, professional storage solutions, Iomega Corporation. "As REV gains popularity, its market is expanding beyond the initial target of tape replacement. A lot of large file users are now turning to REV for their backup and portable storage needs."

State-of-the-Art Backup and Portable Storage
The REV drive overcomes many of the limitations of existing tape backup solutions. While tape is a fragile, slow and expensive linear-access technology, the REV drive offers robust, high-speed data transfers with random access capability, transforming the backup process and making system or file recovery tasks faster, easier and less costly in terms of both labor and network downtime. Iomega's REV drive not only outperforms tape alternatives like DDS-4, DAT-72, VXA®, AIT-1, and DLT VS80, but it costs as little as half as much.

The 35GB REV disk is smaller than a deck of playing cards (10 x 77 x 75 mm) and delivers exceptional read-write performance of up to 25 MB/sec. (maximum native transfer rate) with much greater durability than tape-an estimated one million rewrites. For businesses that are used to budgeting for the replacement cost of worn-out tapes, REV disks offer an unbeatable value at about U.S. $49.95 per unit when purchased in a four-pack (available singly for $59.95).

The REV drive also shines as an alternative to external hard drives. Users can expand their storage capacity in affordable 35GB increments (on PCs, up to 90GB of compressed capacity with included software), archive unneeded data to inexpensive REV disks, and carry even the largest of data files with ease. Service bureaus can use REV disks as project disks and carry them with confidence, knowing that the REV disk is much more rugged than portable hard drives because the sensitive read/write heads and electronics are located in the REV drive itself - not in the small portable disk.

Revolutionary Reliability
REV disks are engineered for a long shelf life, estimated at 30 years. The disk holds a hard drive platter and a quiet fluid-dynamic bearing motor, eliminating the spindle hole as a source of dust contamination. Air filtration, together with shutters that seal off both drive and disk from outside air when the disk is inserted and ejected, contribute to a virtual "clean room" environment inside the removable REV disk.

These features, combined with advanced two-stage error correction and automatic head cleaning, give REV storage products exceptional data integrity.

Bundled Iomega Automatic Backup Pro Software for a Total Solution
Included with each Iomega REV SATA drive is Iomega Automatic Backup Pro software for file-level backup as well as powerful disaster recovery. Once configured, the "no-touch" software automatically backs up specified files (including multiple revisions) continuously or at scheduled intervals. Professional-level features include up to 2.6:1 compression, providing up to 90GB** of compressed capacity per REV disk, and AES (Advanced Encryption Standard) file encryption. Disaster recovery features allow for live or scheduled system backups within Windows-with no system shutdowns or reboots.

Industry software support for the Iomega REV drive has been growing fast since its release in April 2004. Major storage software vendors in the Windows, UNIX, and Linux communities support the REV drive including Computer Associates® BrightStor ARCserve Backup, Yosemite™ TapeWare, Dantz® Retrospect, and Veritas™ Backup Exec. Iomega continues to work with others to certify compatibility with their solutions.

Compatibility and Requirements
Supported operating systems include Microsoft® Windows® XP Home and Professional; Windows Server 2003 Standard Edition; and Windows 2000 Server/Professional/Advanced Server (SP3 and SP4).

Price and Availability
The new Iomega REV 35GB Internal Drive with SATA interface is now available for $379.99, with one disk included. Additional PC-formatted disks are available separately for $59.99 each, or for $199.95 in 4-packs. All prices are U.S. suggested retail.

The Iomega REV drive is also available in other configurations including USB 2.0 external ($399.99 with one disk included), FireWire external ($399.99 with one disk included), SCSI external ($499.99 with one disk included), SCSI internal ($449.99 with one disk included), and ATAPI internal ($379.99 with one disk included). All prices are U.S. suggested retail. The Iomega REV 1000 autoloader, a 10-disk, one-drive unit with a native capacity of 350 GB*, is available for $2,199.99.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the new Iomega REV™ Drive in multiple computer interfaces, as well as a 10-cartridge, one-drive automation product, the REV 1000 Autoloader;, popular Zip® 100MB, 250MB and 750MB Drives; high-performance Iomega® External Hard Drives; Iomega Mini USB Drives and Micro Mini™ USB Drives; Iomega external CD-RW Drives; Iomega Super DVD Drives and the QuikTouch™ Video Burner; and Iomega Floppy USB-Powered Drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

NOTE: The statements contained in this release regarding future performance or reliability of the REV 35GB Drive with Serial-ATA (SATA) interface or other Iomega products, anticipated product pricing and availability, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2004, and its most recent Quarterly Report on Form 10-Q.

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* 1 GB = 1,000,000,000 bytes.

** 2.6:1 data compression assumes the use of "high" compression on Iomega Automatic Backup Pro software with highly compressible files such as typical office spreadsheets and documents. Capacity may vary and is data and software dependent.

Copyright© 2005 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, iStorage, HotBurn and QuikTouch are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.