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Iomega Launches Elegant New MiniMax Desktop Hard Drive for the Mac Mini

Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148

Analyst/Investors, please contact:
Thomas D. Kampfer, Iomega Corporation, (858) 314-7188

For Immediate Release

Iomega Launches Elegant New MiniMax Desktop Hard Drive for the Mac Mini
Stackable External Drive With Dual USB and FireWire Hubs Boosts Mac Mini Capabilities

SAN DIEGO, November 30, 2005- Iomega Corporation (NYSE: IOM), a global leader in data storage celebrating 25 years of business, today launched the perfect companion to the Apple® Mac® Mini computer: the exciting new Iomega® MiniMax™ Desktop Hard Drive in 160GB and 250GB* capacities. The stackable Iomega MiniMax Drive mirrors the look of the Apple Mac Mini computer and comes with twin USB 2.0 and FireWire® data hubs, bringing increased data capacity, accessibility and flexibility to devoted users of the Mac Mini.

The new Iomega MiniMax Desktop Hard Drive is compact in design, but packs a lot in performance, value and features. The MiniMax Drive is just 6.5 inches square and 2 inches tall and easily stacks with the Apple Mac Mini. The MiniMax Drive is a practical upgrade to the internal 40GB or 80GB native capacity of the Mac mini, delivering up to 250GB* in storage capacity along with a 3-port Hi-Speed USB (USB 2.0) hub and 3-port FireWire® hub. A smart power switch allows the drive to power up and down in concert with the Mac Mini, and a specially designed active/passive cooling system keeps the desktop virtually noiseless. Dantz® Retrospect™ backup software is included for hassle-free backups and data recovery for Mac users, along with Iomega IAB Pro backup software for Windows users.

"Iomega's new MiniMax Drive answers the need for style and functionality that Mac Mini users need today," said Brian Still, Manager of Product and Channel Marketing, Iomega Corporation. "The MiniMax Drive delivers an upgrade in capacity and the additional FireWire and USB hubs that Mac users need to utilize an array of peripherals, and it complements the features of the Mac Mini without drawing attention to itself, making a great computer even better for organizing and protecting digital movies, photography and music."

Users can save up to 1,000,000 photos, 4,625 hours of music, or 375 hours of video** on a single Iomega MiniMax 250GB* drive. Multiple Iomega MiniMax drives can also be stacked together for even greater expansion capacity.

Product Features

  • Hi-Speed USB (USB 2.0) 3-port hub;
  • FireWire 1394a 3-port repeater/hub;
  • Smart power switch - powers up and down in tandem with Mac Mini;
  • Active/passive cooling system with thermostatically controlled fan.

The Iomega® MiniMax™ USB 2.0/FireWire Desktop Hard Drive is compatible with Microsoft® Windows® 2000/XP Home or Professional; Macintosh G3 or greater (blue and white G3 only), iMac or Mac Mini computer with built-in USB connection and Mac OS 10.2 or above.

Price And Availability
The new Iomega MiniMax USB 2.0/FireWire Desktop Hard Drive is now shipping in 160GB capacity model for $199.95 and 250GB capacity model for $249.95. (All prices are U.S. suggested retail.) The Iomega MiniMax Drive is available at and at other select online and Web retailers.

Iomega Offers A Full Line of HDD Solutions For Holiday Giving
With the addition of the new Iomega MiniMax USB 2.0/FireWire Desktop Hard Drive, Iomega now offers a complete portfolio of external hard drive solutions, including economical 80GB to 250GB USB 2.0 hard drives, flexible dual and triple interface hard drives from 160GB to 400GB in capacity, the innovative new Iomega StorCenter Network Hard Drive in 160GB and 250GB capacities, the new 1TB Iomega Desktop Hard Drive XL Series, and convenient, portable small form factor hard drives that utilize 1-inch, 1.8-inch and 2.5-inch hard drives in capacities from 4GB to 120GB. For more information, please log on at

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the new Iomega REV™ 35GB Drive, available in multiple interfaces, as well as the 10-cartridge, one-drive REV 1000 Autoloader; Zip® 100MB, 250MB and 750MB Drives; the new Iomega StorCenter™ Network Hard Drives, high-performance Iomega® External Hard Drives including the Iomega Micro Mini Hard Drive, the Iomega StorCenter™ Network Hard Drive, the Iomega 1TB Desktop Hard Drive XL Series, the Iomega MiniMax USB 2.0/FireWire Desktop Hard Drive and the Iomega ScreenPlay™ Multimedia Drive; Iomega Mini USB Drives, Micro Mini™ USB Drives, and the Iomega Mixx™ MP3 player; Iomega external CD-RW Drives; Iomega Super DVD Drives and the QuikTouch™ Video Burner; and Iomega Floppy USB-Powered Drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega StorCenter Pro NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at

NOTE: The statements contained in this release regarding the production and distribution of the Iomega MiniMax USB 2.0/FireWire Desktop Hard Drive, anticipated product pricing and availability, expected product performance, features and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's most recent Quarterly Reports on Form 10-Q and Annual Report on Form 10 K.

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* 1TB = 1,000GB; 1GB = 1,000,000,000 bytes.

** 128Kbps MP3 audio (1.1 min/MB); highly compressed 3-megapixel JPG photos (4 photos/MB); DVD MPEG at 720x480 resolution (11MB/Min.)

Copyright© 2005 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, MiniMax, iStorage, HotBurn, QuikTouch, Mixx, and ScreenPlay are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microsoft and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Apple, Mac and Firewire are trademarks or registered trademarks of Apple Computer, Inc. in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.