Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148 firstname.lastname@example.org
Thomas D. Kampfer, Iomega Corporation, (858) 314-7188
For Immediate Release
New Iomega ScreenPlay Multimedia Drive Brings Digital Content to Any TV or A/V System With No Computer Needed
Pocket-Sized Mobile 60 Gigabyte Drive Adds Portability to Digital Video, Music, Photo Albums and Work Files
November 15, 2005- Iomega Corporation (NYSE: IOM), a global leader in data storage celebrating 25 years of business, today announced the new Iomega® ScreenPlay™ Multimedia Drive, a portable hard drive with built-in multimedia playback capability that makes it a digital media jukebox for photos, songs and video files that can be used with virtually any television or audio-video system in the world.
Designed for families and road warriors that have long struggled with the inconvenience of transporting computer-based digital media (audio, video, and still image files), the ScreenPlay™ Multimedia Drive offers new freedom to anyone who wants to enjoy digital video, photo albums, music collections and work files on any TV or A/V receiver-without the need for a computer.
"The Iomega ScreenPlay Multimedia Drive is a great 60GB portable hard drive with built-in multimedia features that make it the ideal digital media player for virtually any television or A/V receiver," said Brian Still, Manager of Product and Channel Marketing, Iomega Corporation. "People can liberate their audio, video and photo files from the PC and take them anywhere, whether it's the living room, a hotel, grandmother's house, the client's office or the conference room. The Iomega ScreenPlay Multimedia Drive brings a new level of convenience and personalization so you can watch and listen to what you want, when you want, without the need of being connected to a computer."
The ScreenPlay™ Multimedia Drive is an external hard drive with audio and video outputs, built-in multimedia playback capability, and a set of DVD-style playback buttons.
Tiny and elegant at just 5.20" x 3.07" x 0.70" (132 x 77.2 x 17.8 mm), the ScreenPlay Multimedia Drive uses on-screen TV navigation to help users select a video, song list, or slide show. Since the ScreenPlay drive comes with its own wireless remote control, menus are easy to navigate from across the room.
A USB 2.0 port enables fast data transfer with a computer at hard-drive speeds; outputs include NTSC or PAL analog video (using composite or S-Video connectors) and analog stereo audio (using RCA connectors).
Features and Benefits
When connected to a computer's USB 2.0 port, the ScreenPlay™ Multimedia Drive operates like a normal 60GB* hard drive. Music, photos and video files are easy to add; just copy files from the host computer and off you go.
The ScreenPlay drive holds up to 240,000 photos, or 90 hours of DVD-quality video**, or 1,110 hours of music, consolidating the user's media files in a single easy-to-use device that is smaller than a pocketbook and convenient to carry.
When connected to a TV or A/V system, the ScreenPlay Multimedia Drive becomes the media jukebox of the digital age. It streams popular video formats directly to TV via its S-Video or composite video connectors; compatible formats include MPEG-1 (AVI, MPG, DAT), MPEG-2 (AVI, VOB), and MPEG-4 (AVI, XviD). It also can handle JPEG photos of up to 8 megapixel resolution, motion JPEG files at 15 or 30 frames per second (digital camera movies), and MP3 digital audio files.
The ScreenPlay™ Multimedia Drive is compatible with Pentium® III-class or equivalent processor or higher running Microsoft® Windows® Win98/SE, Me/2000/XP Home or Professional. It is also compatible with Mac OS X (10.2) or higher.
Price and Availability
Just in time for holiday shopping, the new Iomega ScreenPlay™ Multimedia drive is now available for a U.S. suggested retail price of $219.95. The Iomega ScreenPlay™ Multimedia drive can be purchased at www.iomega.com or from select online and web retailers.
Corporation provides easy-to-use, high value storage
solutions to help people protect, secure, capture and
share their valuable digital information. Iomega's
award-winning storage products include the new Iomega
REV™ 35GB Drive, available in multiple interfaces, as well as the 10-cartridge, one-drive REV 1000 Autoloader; Zip® 100MB,
250MB and 750MB Drives; the new Iomega StorCenter™ Network Hard Drives, high-performance Iomega® External Hard
Drives including the Iomega Micro Mini Hard Drive, and the Iomega ScreenPlay™ Multimedia Drive; Iomega Mini USB drives, Iomega
Mini USB Drives, Micro Mini™ USB Drives, and the Iomega Mixx™ MP3 player; Iomega
external CD-RW Drives; Iomega
Super DVD Drives and the QuikTouch™ Video
Floppy USB-Powered Drives. Iomega simplifies data
protection and sharing at home and in the workplace
Automatic Backup software, Iomega
Sync software, HotBurn® CD-recording
software, and Active
Disk™ technology. For networks, Iomega
StorCenter Pro NAS servers offer capacities of 160GB to 1.6TB.
For unlimited capacity and anytime, anywhere access,
Iomega offers iStorage™ secure
online storage. Iomega
also offers businesses and consumers a comprehensive data
recovery services solution for recovering lost
data due to hardware failure, file corruption or media
damage. The Company can be reached at 1-888-516-8467,
or on the Web at www.iomega.com.
NOTE: The statements contained in this release regarding development, production and distribution of the Iomega ScreenPlay™ Multimedia Drive, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2004, and its most recent Quarterly Report on Form 10-Q.
# # #
* 1GB = 1,000,000,000 bytes
** Calculation of drive capacity based on estimates using 128Kbps MP3 audio at 1.1 min/MB, 3-megapixel JPG photos at 4 photos/MB, and 720x480 (DVD resolution) MPEG-2 video at 11MB/min.
Copyright© 2005 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, iStorage, HotBurn, QuikTouch, Mixx, StorCenter and ScreenPlay are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microsoft and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.