Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com

Analyst/Investors, please contact:
Thomas Liguori, Iomega Corporation, (858) 314-7188

For Immediate Release

Iomega Spices Up Digital Audio Player Market with Iomega Mixx™ Player
***
Sports-Oriented MP3 Player Includes FM Radio, Voice Recording

SAN DIEGO, July 14, 2005 - Iomega Corporation (NYSE: IOM), a global leader in data storage celebrating 25 years of business in 2005, today announced the availability of the new Iomega® Mixx™ MP3 player for sports and fitness enthusiasts. A full-featured digital audio player available in three capacities, the Mixx MP3 player sells for hundreds of dollars less than hard-drive-based MP3 players and adds popular features like voice recording and FM broadcast recording.

"Iomega's Mixx MP3 player maximizes the fun of portable audio players at an affordable price," said Jennifer Burl, senior worldwide product manager, Iomega Corporation. "Its shock-resistant design can go anywhere and it holds up to 19 hours of music, yet it can also tune in local FM broadcasts and even record them to its internal memory. For students and travelers, the Mixx MP3 player can even double as a voice recorder to capture notes and impressions. It's a great gift idea that people will have fun with."

Features
The Iomega Mixx MP3 player holds up to 19 hours* of music (MP3, WMA, or WAV format) in its shock-resistant solid-state memory. About the size of a conventional USB key drive (2.96 x 1.5 x .92 inches), the Mixx MP3 player provides more than 10 hours of continuous play from its AAA battery. A USB interface enables music downloads and other data transfers from a host PC. In addition to playing music, users can also transport standard office files like presentations and spreadsheets for use on any compatible PC. Additional features include FM stereo with 30 presets, a built-in microphone for voice recording, and a backlit graphical display for viewing song titles, lyrics, and other information. A neck strap and rubberized easy-grip surface complement its durable alloy casing, making the player well suited for active use.

The MP3 Player Market
According to market research firm In-Stat, unit sales of all digital audio players, including hard disk drive players and solid-state players, were 27.8 million in 2004.** Unit sales are expected to increase to 104 million in 2009, a compound annual growth rate of 30.4 percent, with flash-based players leading in unit shipments. The booming growth of the digital audio player market is being driven by declining prices, the growth of online music stores, and the availability of higher capacity flash-based players.

What's in the Box
The Iomega Mixx MP3 player comes complete with earphones with a neck strap, USB cable, AAA alkaline battery, and quick-install guide.

Price and Availability
The Iomega® Mixx™ 256MB MP3 player is available now at www.iomega.com and at other online retail sites for $59.95; the Iomega® Mixx™ 512MB MP3 player, for $89.95; and the Iomega® Mixx™ 1GB MP3 player, for $129.95 (all prices are U.S. suggested retail).

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the new Iomega REV™ Drive, popular Zip® 100MB, 250MB and 750MB Drives; high-performance Iomega® External Hard Drives in desktop and portable configurations; Iomega Mini USB Drives, Micro Mini™ USB Drives,and the Iomega Mixx™ MP3 player; Iomega external CD-RW Drives; Iomega Super DVD Drives and the QuikTouch™ Video Burner; and Iomega Floppy USB-Powered Drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega Mixx MP3 Player, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, market acceptance of, and demand for, the Iomega product, supply constraints, component availability and pricing, distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2004, and its most recent Quarterly Report on Form 10-Q.

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*1 GB = 1,000,000,000 bytes. The Iomega Mixx 1GB MP3 player can hold up to 19 hours of MP3, WMA, or WAV audio recorded at 128 Kbps.

** In-Stat. "Portable Digital Audio Players: Moving to the Beat of a Booming Market." http://www.instat.com/catalog/Ccatalogue.asp?id=162#IN0502148ID.

Copyright© 2005 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, Micro Mini, iStorage, HotBurn, QuikTouch and Mixx are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microsoft and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.