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Iomega® QuikTouch™ Video Burner Graduates to Double-Layer DVD Capability

Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148
romoser@iomega.com

Analyst/Investors, please contact:
Thomas Kampfer, Iomega Corporation, (858) 314-7188

For Immediate Release

Iomega QuikTouch Video Burner Graduates to Double-Layer DVD Capability
***
New 12x Drive Provides Fast "One-Touch" Video Archiving to DVD or CD

SAN DIEGO, July 29, 2004 ­ Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced that the new Iomega® Super DVD QuikTouch™ Video Burner 12x Dual Format USB 2.0 drive is now shipping and available, enabling one-touch video transfer to the most popular DVD or CD formats, including Double-Layer (DL) DVDs.

As the first QuikTouch drive to offer Double-Layer DVD recording capability, the new QuikTouch Dual-Format drive gives users 80 percent more capacity per disc: up to 8.5 GB*, compared to 4.7 GB for single-layer DVDs. That capacity advantage makes the new QuikTouch drive the most advanced and flexible option yet for preserving video memories. Users can now record up to four hours of DVD-quality video, save over 3,000 songs, or archive up to 8.5 GB of computer data and photos on each DVD+R DL (Double-Layer) disc.

"The Iomega Super DVD QuikTouch Video Burner appeals to PC users as a complete all-in-one solution. With just one press of a button, you can transfer video memories to any of the most popular DVD and CD formats, and do it simply and reliably," said Scott LeFevre, product general manager, branded products, Iomega Corporation. "For those who want video-editing capability, the excellent software tools that come bundled with the drive let the user delete scenes, add titles, manage soundtracks, and arrange chapters. For sheer value, the Iomega Dual-Format QuikTouch drive is the most exciting DVD writer yet, bringing dual-layer DVD recording to the general user."

Key Features and Benefits
Based on Iomega's Super DVD Dual-Format drive, the QuikTouch™ Video Burner 12x Dual Format USB 2.0 Drive integrates a video capture card to make the entire video transfer and burning process as simple as pressing a button:

  • QuikTouch button . Simply press the QuikTouch button and push "Play" on the source VCR or camcorder. QuikTouch detects the recording media, launches the software, captures the video and burns the disc automatically.
  • Built-in video capture card . No need to open the PC; an integrated video capture card handles high-quality video transfer from any VCR or camcorder.
  • One-Step recording . One-step recording from source tapes.
  • Dolby® Digital encoding . Helps fit up to 50 percent more video on each disc.
  • Dual-format capability . DVD+R/+RW (12x4x10x), DVD-R/-RW (8x4x10x), and CD-R/RW (40x24x40x).
  • Double-layer recording . DVD+R DL (double layer) recording.
  • Fast CD ripping . 40x DAE (digital audio extraction) of audio CDs.
  • Hi-Speed USB (USB 2.0) interface . Standard high-speed connectivity.
  • Versatile capture options . High, medium, or low resolution settings for up to 12 hours of video transfer. Captured file also remains on hard drive for easy editing.
  • End-of-video detection . Automatically detects end of captured video.

Software
Bundled software includes Iomega's DVD Solutions Wizard, Iomega Automatic Backup, Iomega HotBurn Pro, Sonic MyDVD™ video-editing software, Sonic™ Cineplayer software for the highest quality video playback, MusicMatch™ Jukebox music management software and Adobe® Photoshop Album™ Starter Edition.

Iomega's DVD Solutions Wizard launches directly from the desktop and takes the guesswork out of writing DVDs by helping users select the appropriate software and type of disc for different tasks.

Iomega® Automatic Backup software, a PC Magazine Editor's Choice for real-time backup software (June 17, 2003, edition), provides continuous real-time backup to any drive letter, the ability to save multiple revisions and keep multiple backup sets on different destination drives, the ability to exclude files by file type, to schedule backups, and to cache backups temporarily. Iomega Automatic Backup is also available separately at www.iomega.com for $39.95.

Iomega's HotBurn Pro software complements Windows® XP by adding true drag-and-drop file recording, an integrated console interface, integrated DVD and CD copying imaging, compilation creation, and a jewel case editor. Added features include a graphical audio layout editor; pop, click and hiss removal filters; and bootable CD creation.

Price and Availability
The Iomega® Super DVD QuikTouch™ Video Burner 12x Dual Format USB 2.0 drive for Windows® PCs is shipping now for $329.95. Iomega's companion drive, the Iomega Super DVD Writer 12x Dual Format USB 2.0 drive, has the same features without a built-in analog video capture card and is available for $249.95. (all prices are U.S. suggested retail).

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the new 35GB Iomega REV™ Drive, popular Zip® 100MB, 250MB and 750MB drives, high-performance Iomega® HDD External Hard Drives in desktop and portable configurations, Iomega Mini USB Drives and Micro Mini™ USB Drives, Iomega external CD-RW drives, Iomega Super DVD drives and the Iomega Floppy USB-Powered Drive. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega® Super DVD QuikTouch(TM) Video Burner 12x Dual Format USB 2.0 Drive , anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.   All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements.   Actual results could differ materially from current expectations.   Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2003, and its most recent Quarterly Report on Form 10-Q.

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* 1 GB = 1,000,000,000 bytes.

Copyright© 2004 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, iStorage, HotBurn and QuikTouch are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.