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Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com

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Thomas Kampfer, Iomega Corporation, (858) 314-7188

For Immediate Release

Iomega Corporation Ships New 16x Double-Layer DVD Drives
***
33 Percent Performance Boost Improves Workflow For Home and Business Users

SAN DIEGO, September 28, 2004 ­ Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced the availability of two new Iomega® Super DVD 16x recorders. Designed for the evolving needs of home and small business users and supporting the new 8.5 GB double-layer (DL) recording standard, the new drives give consumers an outstanding tool for managing videos, data, music and photos.

The new Iomega Super DVD 16x double-layer recorders will debut next week at the TechXNY tradeshow in New York City, Oct. 5-7, at the Jacob Javits Convention Center.

Two Drive Models, Two User Profiles For video enthusiasts, the new Iomega® Super DVD QuikTouch™ Video Burner 16x Dual-Format USB 2.0 Drive combines a DVD recorder with a video capture card. The result is a versatile desktop drive that can accept data from either a PC or a video source, burning single- or double-layer video DVDs, VCDs (Video CDs), and conventional data DVDs and CDs. To capture video, users plug a video source directly into the 16x QuikTouch Video Burner. Then they press the QuikTouch button on top of the drive and start their video. The QuikTouch Video Burner automatically recognizes the disc format and manages the recording process.

For users who already have a video capture card installed, and for general disc-burning activities, the new Iomega® Super DVD Writer 16x Dual-Format USB 2.0 Drive is a flexible, high-performance alternative. The 16x Super DVD Writer is a virtually effortless way to transfer home videos, photos, music, and other files from the computer to the living room DVD player.

"Iomega's new 16x drives are the second generation of Iomega DVD recorders to provide double-layer 8.5 gigabyte capability," said Brad Nelson, product general manager, consumer products, Iomega Corporation. "Users are excited about the storage potential of these new double-layer discs. Iomega's DVD Wizard software also demystifies the recording process, so users can burn discs effortlessly the first time and every time."

Included with the new drives is a software collection that helps users perform advanced automatic backup, video editing, and photo and music management. Using DVD+R DL discs, with a native capacity of 8.5 GB*, customers can now store more than 12 CDs of data on a single disc, almost twice the capacity of a standard single-layer DVD. Each 8.5 GB DVD+R DL disc is roughly equivalent to 34,000 JPEGs, up to 12 hours of MPEG-1 video, or 147 hours of MP3 music.**

Key Features
Supported formats include DVD+R and DVD+RW (16x4x8x write, rewrite, and read), DVD-R and DVD-RW (8x4x8x), and CD-R and CD-RW discs (40x24x40x). Ripping music CDs is also faster than ever, thanks to 40x digital audio extraction.

The new drives are easy to set up and operate, and each drive features buffer underrun protection for reliable burns. Each drive also comes with the Iomega DVD Solutions Wizard, which takes the guesswork out of recording tasks by helping users select the appropriate software and type of disc for different tasks.

DVD+R DL
DVD+R DL is a "write-once" recording standard. A double-layer DVD+R DL disc contains two recording layers of organic dye film. The top layer is semi-transparent, allowing the recording laser to focus on either the top layer or the bottom layer. When the laser heats microscopic regions on one of the recording layers, it creates permanent dots in the organic dye film. The resulting data can be read in most standard DVD players and DVD-ROM drives.

Double-layer discs offer 80 percent more capacity than previous-generation 4.7 GB DVD discs, with significant benefits for the end user:

• Users can store DVD-quality home video at higher bit rates, improving picture resolution and quality.
• Businesses can archive up to 12 CDs worth of data on a single DVD+R DL disc, reducing the cost and complexity of archiving data.
• IT departments can build system images for use with their client PCs.
• Filmmakers can master and test new DVD titles using inexpensive discs before pressing a batch of discs with traditional equipment.

Software
Bundled software includes Iomega's DVD Solutions Wizard, Iomega Automatic Backup, Iomega HotBurn Pro, Sonic MyDVD™ video-editing software, Sonic™ Cineplayer software for the highest quality video playback, MusicMatch™ Jukebox music management software and Adobe® Photoshop Album™ Starter Edition. For Mac® OS users, Charismac® Discribe™ is included.

Iomega's DVD Solutions Wizard launches directly from the desktop and takes the guesswork out of writing DVDs by helping users select the appropriate software and type of disc for different tasks.

Iomega® Automatic Backup software, a PC Magazine Editor's Choice for real-time backup software (June 17, 2003, edition), provides continuous real-time backup to any drive letter, the ability to save multiple revisions and keep multiple backup sets on different destination drives, the ability to exclude files by file type, to schedule backups, and to cache backups temporarily. Iomega Automatic Backup is also available separately at www.iomega.comfor $39.95.

Iomega's HotBurn Pro software complements Windows® XP by adding true drag-and-drop file recording, an integrated console interface, integrated DVD and CD imaging, compilation creation, and a jewel case editor. Added features include a graphical audio layout editor; pop, click and hiss removal filters; and bootable CD creation.

Price and Availability
The external Iomega® Super DVD Writer 16x Dual-Format USB 2.0 Drive is shipping now and has a list price of $199.95. The Iomega® Super DVD QuikTouch™ Video Burner 16x Dual-Format USB 2.0 Drive is also shipping now and has a list price of $299.95.   There is also a $30 mail-in rebate available on both products. (All prices are U.S. suggested retail.)   Both 16x drives are available at retail, catalog, and online at www.iomega.com.

Iomega's 16x drives are compatible with Microsoft® Windows® 98SE, 2000, Me, or XP. Single-layer recordable support (4.7 GB) is provided by Mac® OS 10.2.7 or newer with a Macintosh G4 or faster with a built-in USB 2.0 connection.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the new 35GB Iomega REV™ Drive, popular Zip® 100MB, 250MB and 750MB drives, high-performance Iomega® HDD External Hard Drives in desktop and portable configurations, Iomega Mini USB Drives and Micro Mini™ USB Drives, Iomega external CD-RW drives, Iomega Super DVD drives and the Iomega Floppy USB-Powered Drive. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

NOTE: NOTE: The statements contained in this release regarding development, production and distribution of the new Iomega Super DVD 16x drives, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.   All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements.   Actual results could differ materially from current expectations.   Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2003, and its most recent Quarterly Report on Form 10-Q.

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* 1 GB = 1 billion bytes.

** Capacity estimate based on 1.48 Mbps MPEG-1 video, 250 KB JPEG photos, and 128 Kbps MP3 files.

Copyright© 2004 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, iStorage, HotBurn and QuikTouch are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.