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New Iomega® Super DVD 12x Dual-Format USB 2.0 Drive Reaches 8.5 GB Capacity Milestone

Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148
romoser@iomega.com

Analyst/Investors, please contact:
Thomas Kampfer, Iomega Corporation, (858) 314-7188

For Immediate Release

Iomega Corporation Ships New Double Layer DVD Drive
***
New Iomega Super DVD 12x Dual-Format USB 2.0 Drive Reaches 8.5 GB
Capacity Milestone

SAN DIEGO, July 27, 2004 Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced that the new Iomega® Super DVD Writer 12x Dual-Format USB 2.0 Drive is now shipping. The innovative new DVD+RW/-RW drive adds the ability to store more than 12 CDs of data on a single 8.5 GB* DVD+R DL (double layer) disc, giving users an outstanding new tool for managing their videos, data, music and photos.

"As DVD recordable drives grow in popularity, double-layer 8.5 gigabyte discs are the natural next step in disc capacity," said Scott LeFevre, product general manager, branded products, Iomega Corporation. "Adding double-layer recording capability to our DVD burners offers a huge improvement in usability, unlocking the tremendous storage potential of double-layer discs while maintaining Iomega's commitment to reliability, value, and ease of use."

New 8.5 GB Capacity
By using two recording layers rather than one, the new Super DVD Writer 12x Dual-Format drive can give users a total of 8.5 GB capacity on new DVD+R DL discs. Double-layer discs offer 80 percent more capacity than previous-generation 4.7 GB DVD discs. This capacity increase has such important benefits as:

  • Users can store DVD-quality home video at higher bit rates, improving picture resolution and quality.
  • Businesses can archive up to 12 CDs worth of data on a single DVD+R DL disc, reducing the cost and complexity of archiving data.
  • IT departments can build system images for use with their client PCs.
  • Filmmakers can master and test new DVD titles using inexpensive discs before pressing a batch of discs with traditional equipment.

Key Features
The Iomega Super DVD Writer 12x Dual-Format USB 2.0 Drive is an excellent choice for virtually any writable disc format, including CDs, single-layer DVDs and double-layer DVDs.

Supported formats include DVD+R and DVD+RW (12x4x10x write, rewrite, and read speeds), DVD-R and DVD-RW (8x4x10x), and CD-R and CD-RW discs (40x24x40x). Ripping music CDs is also faster than ever, thanks to 40x digital audio extraction.

The new drive is quick and easy to set up, operate and share among multiple computers and operating systems. It also features buffer underrun protection for reliable burns and comes with the Iomega DVD Solutions Wizard, which takes the guesswork out of recording tasks by helping users select the appropriate software and type of disc for different tasks.

DVD+R DL
DVD+R DL is a "write-once" recording standard. A double-layer DVD+R DL disc contains two recording layers of organic dye film. The top layer is semi-transparent, allowing the recording laser to focus on either the top layer or the bottom layer. When the laser heats microscopic regions on one of the recording layers, it creates permanent dots in the organic dye film. The resulting data can be read in virtually any standard DVD player or DVD-ROM drive.

Software
Bundled software includes Iomega's DVD Solutions Wizard, Iomega Automatic Backup, Iomega HotBurn Pro, Sonic MyDVD™ video-editing software, Sonic™ Cineplayer software for the highest quality video playback, MusicMatch™ Jukebox music management software and Adobe® Photoshop Album™ Starter Edition. For Mac® OS users, Charismac® Discribe™ and MusicMatch™ software are included.

Iomega's DVD Solutions Wizard launches directly from the desktop and takes the guesswork out of writing DVDs by helping users select the appropriate software and type of disc for different tasks.

Iomega® Automatic Backup software, a PC Magazine Editor's Choice for real-time backup software (June 17, 2003, edition), provides continuous real-time backup to any drive letter, the ability to save multiple revisions and keep multiple backup sets on different destination drives, the ability to exclude files by file type, to schedule backups, and to cache backups temporarily. Iomega Automatic Backup is also available separately at www.iomega.com for $39.95.

Iomega's HotBurn Pro software complements Windows® XP by adding true drag-and-drop file recording, an integrated console interface, integrated DVD and CD copying imaging, compilation creation, and a jewel case editor. Added features include a graphical audio layout editor; pop, click and hiss removal filters; and bootable CD creation.

Price, Availability, & Requirements
The Iomega® Super DVD Writer 12x Dual-Format USB 2.0 Drive is shipping now, with availability at retail, catalog, and online at www.iomega.com for $249.95 (U.S. suggested retail).

The new drive is compatible with Microsoft® Windows® 98SE, 2000, Me, or XP; Mac® OS 10.2.7 or newer with a Macintosh G4 or faster with built-in USB 2.0 connection.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the new 35GB Iomega REV™ Drive, popular Zip® 100MB, 250MB and 750MB drives, high-performance Iomega® HDD External Hard Drives in desktop and portable configurations, Iomega Mini USB Drives and Micro Mini™ USB Drives, Iomega external CD-RW drives, Iomega Super DVD drives and the Iomega Floppy USB-Powered Drive. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega Super DVD 12x Dual-Format USB 2.0 Drive, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.   All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements.   Actual results could differ materially from current expectations.   Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2003, and its most recent Quarterly Report on Form 10-Q.

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* 1 GB = 1 billion bytes.

Copyright© 2004 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, iStorage, HotBurn and QuikTouch are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.