Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com

Analyst/Investors, please contact:
Barry Zwarenstein, Iomega Corporation, (858) 314-7190

For Immediate Release

Iomega Corporation Honored with Channel Intelligence Award For Online Sales Leads During International Consumer Electronics Show

SAN DIEGO, February 16, 2004 - Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced that it has been honored with a 2004 Channel Intelligence Award for its online sales leads from Iomega.com to its channel partners in the storage category during the 2004 Consumer Electronics Show in Las Vegas.

Channel Intelligence, Inc. recognized Iomega for achieving the highest selling opportunities in the data storage market in 2003. Iomega, along with winners in eight other categories, contributed to Channel Intelligence's more than $10 billion in sales leads, resulting in more than $2 billion in sales for their manufactures and dealers.

“Iomega is honored to have been given this award from Channel Intelligence,” said Greg Rhine, vice president and general manager of Americas and Asia Pacific, Iomega Corporation. “It is fantastic to know that customers can come to Iomega.com and be linked with the product or products that meet their needs. It is a testament to our on-going effort to provide the best storage solutions to our customers through easy and convenient channels.”

Iomega proactively drives qualified traffic to its web site, utilizing both online and traditional marketing strategies for an integrated marketing approach. This consists of customer acquisition campaigns with print ads, banner ads and direct mail; awareness campaigns with online seminars; and customer retention campaigns with permission-based email marketing. The ultimate goal is to drive prospects and customers to Iomega.com, educate them on Iomega's full line of storage solutions and move them through each step of the purchase lifecycle. Iomega supports a customer choice model, providing customers with a convenient selection of purchasing options from which to choose.

Channel Intelligence, Inc. is responsible for linking manufacturers with their dealers, improving selling both online and offline.

“Channel-savvy manufacturers like Iomega are seeing a powerful advantage in the way our channel model links shoppers at their web sites to specific dealers carrying and stocking their items,” said Rob Wight, president and CEO of Channel Intelligence. “The easier it is to shop a manufacturer’s site, the more likely a customer will make a purchase.”

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the popular Zip® 100MB, 250MB and 750MB drives, high-performance Iomega® HDD External Hard Drives in desktop and network configurations, Iomega Mini USB Drives and Micro Mini USB Drives, Iomega external CD-RW drives, Iomega Super DVD drives and the Iomega Floppy USB-Powered Drive. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 2TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

* Where 1 MB = 1 million bytes

Copyright© 2004 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, iStorage, HotBurn and QuikTouch are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.