Iomega Super DVD Drives
About Us
About Us Home
Company Profile
Corporate Offices
Corporate Governance
Commitment to Quality
Investor Relations
Press Releases
email this page to a friend    how can i...

New Iomega Super DVD 4X External Drive Now Shipping
“Best of CeBIT America Award” Winner Works With All Major Optical Formats

Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148

Analyst/Investors, please contact:
Barry Zwarenstein, Iomega Corporation, (858) 314-7190

For Immediate Release

"Best of CeBIT America Award" Winner Works With All Major Optical Formats

SAN DIEGO, September 22, 2003 - Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced that the Iomega Super DVD 4X External Drive is now shipping worldwide, joining the internal version which began shipping earlier this month. With a Hi-Speed USB (USB 2.0) interface and support for all major DVD and CD standards, Iomega’s new external DVD drive ends the confusion over competing DVD technologies, giving consumers a single drive that works with all major optical formats.

A Universal CD and DVD Writer
The Iomega Super DVD 4X drive received the “Best of CeBIT America Award” for personal hardware at the CeBIT America technology trade show held in June 2003 in New York City. Judges were impressed by its ability to record all major CD and DVD formats, including DVD+R/+RW, DVD-R/-RW, DVD-RAM, CD-R, and CD-RW.

“The Iomega Super DVD Drive is exactly what DVD users are asking for – a single optical drive that supports all the major disc formats in use today,” said Sean Burke, vice president and general manager of mobile and desktop solutions at Iomega Corporation. “Iomega also has added a software suite that has what users need to capture, share and protect their valuable digital content. So unlike other DVD drives that support only one format, such as +RW or –RW, leaving the user to worry about which format their DVD player can read, the Iomega Super DVD drive records to all industry formats.”

Included Software
The new Iomega Super DVD 4X External drive comes with an Iomega-created DVD wizard that helps the consumer choose the right type of disc for a particular task, effortlessly negotiating among the seven different disc standards currently in use.

Bundled software includes Iomega® Automatic Backup software, a PC Magazine Editor’s Choice for real-time backup software (June 17, 2003, edition). Iomega Automatic Backup provides continuous real-time backup to any drive letter, optionally saves multiple revisions and keeps multiple backup sets on different destination drives, allows users to exclude files by file type, and can perform scheduled backups and even cache backups temporarily when the destination drive is not available. Iomega Automatic Backup is also available separately at for $39.95.

Also included is Iomega’s HotBurn Pro® software, which complements Windows® XP by adding true drag-and-drop file recording, an integrated console interface, audio and MP3 CD creation, CD/DVD copying and imaging, and a jewel case editor. Other advanced features include a graphical audio layout editor; pop, click and hiss removal filters; and bootable CD creation.

To complete the solution, Iomega Super DVD also includes Sonic MyDVD™ video-editing software, Sonic™ Cineplayer software for the highest quality video playback, MusicMatch™ Jukebox music management software and Adobe® ActiveShare photo management software.

Pricing and Availability
The Iomega® Super DVD 4X External Drive is now shipping in the U.S. for $329.95, and is also available online at An internal version of the Iomega® Super DVD Drive began shipping in mid-September for $259.95. (All prices are U.S. estimated retail.)

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega’s award-winning storage products include the popular Zip 100MB, 250MB and 750MB drives, high-performance Iomega HDD Portable Hard Drives, Iomega HDD Desktop Hard Drives, the Iomega Mini USB Drive, Iomega external CD-RW drives, Iomega DVD drives and the Iomega Floppy USB-Powered Drive. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1.4TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega products, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, software integration, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2002, and its most recent Quarterly Report on Form 10-Q.

# # #

Copyright© 2003 Iomega Corporation. All rights reserved. Iomega, Zip, Active Disk, iStorage and HotBurn are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. MyDVD and Sonic are either registered trademarks or trademarks of Sonic Solutions in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.