Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com

Analyst/Investors, please contact:
Barry Zwarenstein, Iomega Corporation, (858) 314-7190

For Immediate Release

Iomega Announces the Next Revolution in Storage: The Iomega REV System

SAN DIEGO, November 13, 2003 - Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced that the first product based on its RRD technology, the new Iomega® REV™ 35GB/90GB (native/compressed)* system, is on schedule for an expected product launch in March of 2004.

Next week, Iomega will display working prototypes of Iomega REV drives in a variety of applications during Comdex Las Vegas 2003, November 17-19, in its meeting space at the Venetian Hotel.

With price and performance advantages over traditional tape backup systems, the soon-to-be released Iomega REV system is designed for state-of-the-art backup and high capacity portable storage for small and medium-sized businesses and enterprise workgroups. The Iomega REV drive also marks the next great advance in desktop portable storage, giving businesses that use large files—and everyday computer enthusiasts—the performance of an external hard drive and the infinite storage expandability of Iomega’s highest-capacity removable storage system.

“The Iomega REV drive is revolutionary, combining the high speed, reliability and ease of use of hard drive technology with the advantages of removability and low cost of tape,” said Werner Heid, president and CEO, Iomega Corporation. “When our customers see how the price and performance advantages of the Iomega REV system transform their existing network and desktop backup systems, they won’t go back to using high-maintenance tape drives, fragile tape backup media, or other removable storage options.”

Iomega believes that the REV disk will be the smallest portable storage disk in the marketplace to hold 35GB of data.

Revolutionary Hard Drive-Based Tape Alternative
The Iomega REV drive takes hard drive technology to a new level, using patent-pending Iomega intellectual property to deliver true hard drive performance in a removable disk. Iomega REV disks will have a 35GB native capacity, and will hold 90GB compressed using the bundled Iomega Automatic Backup Pro software.

Compared to traditional tape systems, Iomega REV drives and disks are faster, more durable, easier to maintain and provide random access. Furthermore, with an anticipated price below $400, the high-performance Iomega REV drive will cost significantly less than most tape alternatives, including DDS, DAT-72, VXA®, AIT-1, DLT® and DLT VS80.

The Iomega REV system will appear to a computer’s operating system as a regular drive letter, making it seamlessly compatible with most popular backup and disaster recovery software.

Superior Performance
Iomega REV disks, expected to cost approximately $49 each, are smaller than a deck of playing cards, more durable than tape, and have an expected native maximum transfer rate of 22 MB/sec. Based on average data rates, a 20GB file that takes more than an hour to backup using DDS tape will take about 20 minutes with REV technology. And, because the Iomega REV drive is a random-access storage device, it will allow users to copy or restore individual files in seconds, many times faster than is possible with tape.

The Iomega REV system is designed for superior reliability compared to tape. To provide maximum durability, the unique REV design keeps the sensitive read/write heads and electronics sealed in the REV drive where shock and vibration are not an issue – the removable data cartridge holds only the rotating disk and spindle motor. REV disks are rated for over one million rewrites versus thousands for tape. Reliability is further enhanced by the patent-pending air filtration system, creating a virtual “clean room” environment inside the removable disk. With an ultra-quiet fluid dynamic bearing motor, advanced two-stage error correction circuitry, and automatic internal head cleaning, the Iomega REV disk is expected to provide comparable reliability to today’s sealed hard drives in a more convenient and versatile removable form factor.

Unlimited Storage Capacity
Perhaps the biggest benefit of an Iomega REV drive will be its virtually unlimited storage expandability. Iomega REV drives and their cost-effective 35GB/90GB (native/compressed) disks will be ideal in data-intensive settings that must maintain large archives, such as legal and financial services, medical imaging and medical records archiving, professional digital video production, video surveillance systems, and high-performance workstation applications such as graphic arts, software or gaming development.

Zero Down-Time and No-Touch Backup
The Iomega REV drive will also provide desktop users a superior backup solution – removable, expandable and versatile. Iomega REV drives will include a unique “Boot and Run™” feature that provides home and business users with prompt disaster recovery. If their primary hard drive fails, users can simply “Boot and Run™” directly from an Iomega REV drive—in effect, giving them a spare hard disk for their computer, with all the files, applications and functionality of their primary internal hard drive, until the failed hard drive can be replaced.

A further layer of data protection will be provided by Iomega’s Automatic Backup Pro software, the next-generation version of Iomega Automatic Backup software, a recent PC Magazine Editor’s Choice winner for real-time backup. Iomega Automatic Backup Pro software provides continuous real-time backup to any drive letter; the user never has to remember to push a button or run a software application. Once configured, the “no-touch” software will automatically save specified files (including multiple revisions), keep multiple backup sets on different destination drives, exclude user-selected files by file type, perform pre-scheduled backups, and even cache backups temporarily if the destination drive is not available. Iomega Automatic Backup Pro software also includes powerful professional-level features such as open-file backup, complete system imaging and restoration, compression and encryption, and support for Windows® server operating systems.

Pricing and Availability
The Iomega REV drive is expected to debut in March of 2004 in USB 2.0 external and ATAPI internal configurations. Iomega REV autoloaders, which will support multiple disks per drive unit, as well as external bus-powered FireWire® and internal SCSI and SATA models, are currently in the design stage for planned introduction in the second half of 2004. Major OEMs are currently testing RRD technology evaluation units for potential OEM products in the second half of 2004. Final pricing for the REV drive will be announced at product launch.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the popular Zip® 100MB, 250MB and 750MB drives, high-performance Iomega HDD External Hard Drives in portable, desktop and network configurations, Iomega Mini USB Drives, Iomega external CD-RW drives, Iomega DVD drives and the Iomega Floppy USB-Powered Drive. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 2TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

Note: The statements contained in this release regarding development, production and distribution of the Iomega product, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product, potential auto loader products, the expectation that the product will work with popular backup and disaster recovery software, and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2002, and its most recent Quarterly Report on Form 10-Q.

*Compressed capacity assuming 2.6:1 data compression with “high” compression on Iomega Automatic Backup software. This capacity may vary since compression is data and software dependent. 1 GB equals 1 billion bytes.

Copyright© 2003 Iomega Corporation. All rights reserved. Iomega, REV, Zip, Active Disk, iStorage and HotBurn are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.