Media please contact:
Chris Romoser, Iomega Corporation, (858) 795-7148 romoser@iomega.com

Analyst/Investors, please contact:
Barry Zwarenstein, Iomega Corporation, (858) 795-7190

For Immediate Release

New Generation Mobile Devices Are Up to Nine Times Faster Than Similar USB 1.1 Drives

SAN DIEGO, September 25, 2003 - Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced that it is now shipping a new generation of flash memory drives: the Iomega® Mini 512MB USB 2.0 Drive and the Iomega Mini 1GB USB 2.0 Drive. With transfer rates of up to 9MB per second, the solid-state drives enable astonishingly fast file sharing between PCs and provide the capacity that mobile professionals need for their portable files.

“We think the new Iomega Mini USB 2.0 drives stand out from competing products based on features and component quality,” said Sean Burke, vice president and general manager of mobile and desktop solutions at Iomega Corporation. “However, what’s really exciting about the Mini USB 2.0 drive is performance. With nine times the performance of previous-generation devices, the new drive is infinitely more practical for managing video clips, Active Disk software titles, and other high-bandwidth applications.”

Built for Speed
The new generation of Iomega Mini USB drives use Hi-Speed USB (USB 2.0) interface technology, which is standard on most new laptops and PCs. The benefit for users is dramatically higher performance: up to 9MB/sec. in reading files and 7MB/sec in writing files -- or nine times faster than drives based on the USB 1.1 standard. The gains in performance make presentations, graphics, photos, music, and videos more portable and easily accessible.

Iomega’s current Mini 128MB and 256MB USB drives have also been updated to the new USB 2.0 standard, with performance of approximately 8MB/sec (read) and 5MB/sec (write).

Key Features
Iomega Mini USB 2.0 drives hold up to 1GB of data, yet require no cables, power adaptors or batteries. They are as small as a car key, have no moving parts, and are plug-and-play compatible—no drivers required—with Windows® Me, 2000, and XP, Linux 2.4.1, and Mac® OS 9.0 and above (Win 98/98SE and Mac OS 8.6 require a separate driver). They are backwards compatible with the USB 1.1 standard, where they operate at slower USB 1.1 data rates.

The Iomega Active Disk™ Software Advantage
Active Disk™ powered titles are designed to launch automatically from an Iomega Mini USB 2.0 drive when it is plugged into any compatible PC. Active Disk titles never need installation, don’t clutter the hard drive, and leave no trace on the host PC—even the user’s related work is stored automatically on the Mini USB 2.0 drive (the Active Disk driver is a one-time install, and is present on computers with IomegaWare installed). The result for mobile professionals is a tool that not only helps them stay organized, but is also completely portable, easy to use, and secure. Over 80 Active Disk titles are available for download at the Iomega Web site, http://www.iomega-activedisk.com.

Availability
Iomega Mini USB 2.0 drives are now shipping in the U.S. The Iomega Mini 512MB USB 2.0 drive is available for $199.95; the Iomega Mini 1GB USB 2.0 drive, for $379.95. The Iomega Mini 128MB USB 2.0 drive is available for $69.95; the Iomega Mini 256MB USB 2.0 drive, for $109.95 (prices are U.S. estimated retail).

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the popular Zip® 100MB, 250MB and 750MB drives, high-performance Iomega® HDD Portable Hard Drives, Iomega HDD Desktop Hard Drives, Iomega Mini USB Drive, Iomega external CD-RW drives, Iomega DVD drives and the Iomega Floppy USB-Powered Drive. Iomega simplifies data protection and sharing at home and in the workplace with Iomega® Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 1.4TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at www.iomega.com.

Note: The statements contained in this release regarding development, production and distribution of the Iomega product, anticipated product pricing and availability, expected product performance and specifications, software compatibility, data sharing speeds, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2002, and its most recent Quarterly Report on Form 10-Q.

Copyright© 2003 Iomega Corporation. All rights reserved. Iomega, Zip, Active Disk, iStorage and HotBurn are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.