Media please
contact:
Chris Romoser, Iomega Corporation,
(858) 314-7148 romoser@iomega.com
Analyst/Investors, please
contact:
Barry Zwarenstein, Iomega Corporation,
(858) 314-7190
For Immediate Release
Clever Design, Color, and Customization Distinguish New Iomega Drive for Youth Market
SAN DIEGO,
December 15, 2003 -
Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced
the availability of the new Iomega® Micro Mini USB drive, the smallest solid
state USB drive in the market and the first to be designed and priced for the
active lifestyle. A terrific mix of functional technology and fashion fun, the
Micro Mini USB drive is cool to look at, convenient to carry, and easy to customize.
Bold New Look
Iomega's Micro Mini USB drive gives users up to 128
MB of storage* in a tiny package that is thinner, narrower,
and about one-third the length of its corporate sibling,
the Iomega Mini USB drive. The playful design includes
snap-on caps in three different colors, an illuminating
USB cable, and a keychain ring and dog tag lanyard
that give users the choice of carrying a Micro Mini
drive or wearing one. In a recent profile of the Iomega
Micro Mini USB drive, TIME Magazine commented: “Could
it be a fashion statement in the making?”
“The new Iomega Micro Mini USB drive is as fun to
wear as it is to use,” said Sean Burke, vice president
and general manager of mobile and desktop solutions,
Iomega Corporation. “The Iomega Micro Mini USB drive
is not only dependable and easy-to-access storage for
all those digital images and other working files that
need to be shared, it's also this cool little drive
that hangs around your neck. What could be better for
the user on the go?”
Micro Mini USB Drive Features and Benefits The Micro Mini USB drive makes it easy to save and
share photos, music, and data; just plug it into any
computer's USB port for quick access to digital files.
Students, creative professionals, computer enthusiasts
and others will appreciate the convenience of a low-priced,
go-anywhere storage device that gives them easy access
to their working files.
The Iomega Micro Mini USB drive features the latest
in miniaturized components in an appealing shape that
measures just 40 x 18 x 8 mm (LxWxD), making it the
smallest and easiest-to-carry drive ever from Iomega.
The Iomega 128MB capacity Micro Mini USB 1.1 drive
will be available in limited quantities in mid-December;
in mid-January, Iomega will offer faster USB 2.0 models
in 64 MB and 128 MB capacities.
The Iomega Active Disk™ Software Advantage
Iomega Micro Mini USB drives also support Active Disk™ powered
software, letting users transport completely portable
software applications that will run on any compatible
PC.
Active Disk™ powered software titles launch automatically,
never need installation, don't clutter the hard drive,
and leave no trace on the host PC (the Active Disk
driver itself is a one-time automatic install). Over
80 Active Disk applications, games, and utilities are
available for download at the Iomega Web site, http://www.iomega-activedisk.com,
including Microsoft® Reader, MusicMatch® Jukebox,
StuffIt and Active Disk Powered Windows XP Moving Tool.
Price and
Availability
The 128 MB Iomega Micro Mini USB 1.1 drive is available online at www.iomega.com in mid-December for $69.95. The 64 MB ($49.95) and 128 MB ($69.95) models of the Iomega Micro Mini USB 2.0 drive will be available online and at selected retailers in mid-January. All prices are U.S. estimated retail price.
About Iomega
Iomega Corporation provides
easy-to-use, high value storage solutions to help
people protect, secure, capture and share their valuable
digital information. Iomega's award-winning storage
products include the popular Zip®
100MB, 250MB and 750MB drives, high-performance
Iomega®
HDD External Hard
Drives in desktop and network configurations, Iomega
Mini USB Drives and Micro Mini USB Drives, Iomega
external CD-RW drives, Iomega
Super DVD drives and the Iomega
Floppy USB-Powered Drive. Iomega simplifies
data protection and sharing at home and in the workplace
with Iomega
Automatic Backup software, Iomega
Sync software, HotBurn®
CD-recording software, and Active
Disk technology. For networks, Iomega
NAS servers offer capacities of 160GB to 2TB.
For unlimited capacity and anytime, anywhere access,
Iomega offers iStorage™ secure online storage. Iomega
also offers businesses and consumers a comprehensive
data
recovery services solution for recovering lost
data due to hardware failure, file corruption or
media damage. The Company can be reached at 1-888-4-IOMEGA
(888-446-6342), or on the Web at www.iomega.com.
Note: The
statements contained in this release regarding development,
production and distribution of the Iomega product,
anticipated product pricing and availability, expected
product performance and specifications, future applications
for the new product and all other statements that
are not purely historical, are forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995. All such forward-looking statements are based upon information available
to Iomega as of the date hereof, and Iomega disclaims any intention or obligation
to update any such forward-looking statements. Actual results could differ materially
from current expectations. Factors that could cause or contribute to such differences
include, but are not limited to, the successful completion of product development
and testing, market acceptance of, and demand for, the Iomega product, any difficulties
encountered in ramping up production or other manufacturing issues, including
component availability and pricing, co-development, production, and distribution
issues, product pricing and conformity to specifications, dependence upon third
party suppliers, competition, intellectual property rights and other risks and
uncertainties identified in the reports filed from time to time by Iomega with
the U.S. Securities and Exchange Commission, including Iomega's Annual Report
on Form 10-K for the year ended December 31, 2002, and its most recent Quarterly
Report on Form 10-Q.
###
* 1 MB = 1 million bytes
Copyright© 2003 Iomega Corporation. All rights reserved. Iomega,
Zip, REV, iStorage, HotBurn and Active Disk are either
registered trademarks or trademarks of Iomega Corporation in the United
States and/or other countries. Certain other product names, brand names
and company names may be trademarks or designations of their respective
owners. |