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Iomega Unveils New Zip® 750MB FireWire® Drive
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New Zip Drive with Integrated FireWire Support Delivers Superior Data Transfer Performance for the Mac

Media please contact:
Chris Romoser, Iomega Corporation, (858) 795-7148
romoser@iomega.com

Analyst/Investors, please contact:
Barry Zwarenstein, Iomega Corporation, (858) 795-7190

For Immediate Release

Iomega Unveils New Zip® 750MB FireWire® Drive

SAN DIEGO, Sept. 10, 2002 - Iomega Corporation (NYSE: IOM), a global leader in portable data storage, today debuted the first Iomega ® Zip® drive with integrated FireWire® support for Mac and Windows at Apple Expo in Paris.

"The new Iomega Zip 750MB FireWire drive demonstrates Iomega's commitment to Mac customers, for whom FireWire is the acknowledged high-speed connection standard," said Werner Heid, president and CEO, Iomega Corporation. "The Zip 750MB FireWire drive offers Apple users more capacity and more speed while delivering the seamless and dependable functionality that Mac users appreciate -- plug-and-play convenience, host power, superb software, and our famous rugged disk design to protect their critical data."

"Transferring data at up to 400Mbps, FireWire is the interface of choice for today's digital audio and video devices, as well as external hard drives and other high-speed peripherals," said Ron Okamoto, Apple's vice president of Worldwide Developer Relations. "FireWire's high bandwidth gives Iomega's new Zip 750MB drive the ability to run at blazing speeds that Mac users value."

Third Generation Zip Drive
The new Zip 750MB FireWire drive represents the third generation of the company's award-winning removable storage solution for small business, home, and enterprise users. Since the original Zip drive was introduced in March 1995, Iomega has shipped more than 48 million drives and 300 million disks, making the Zip platform one of the most popular and successful computer peripherals ever released.

Zip 750MB Drive Family
Iomega launched the Zip 750MB platform on August 15 with the Zip 750MB USB 2.0 drive. The Zip 750MB drive features triple the capacity and more than double the maximum transfer rate of the popular Zip 250MB drive, while remaining backwards compatible with Zip 250MB disks (read and write) and Zip 100MB disks (read only). The Zip 750MB FireWire drive includes integrated support for FireWire, an established cross-platform industry standard interface.

Key Zip 750MB Drive and Disk Features
  • 7.5 MB/sec transfer rate (max.), the equivalent of 50x50x50x in CD-RW terms. Unlike conventional CD-RW drives, Zip drives perform equally whether they are reading, writing, or rewriting to a 750MB Zip disk.
  • Durable Zip 750MB disks, preformatted and enclosed in a rigid plastic shell to protect data from the scratches that can ruin CD-R and CD-RW discs.
  • Superior rewritable performance and ease of use with drag-and-drop file management. No setup and disc-closing processes like those required to burn CD-R discs.
  • Password protection in firmware, a feature only available in Zip solutions, allowing users to "lock" the disk. Provides the ideal portable storage format for truly protecting highly confidential information.
  • Iomega® Automatic Backup software, which provides the choice of scheduled or on-the-fly automatic backup of any designated folder or drive, and supports the protection of multiple file revisions.
  • Iomega® Sync software, for Windows PCs, provides sophisticated synchronization of folders or drives across multiple PCs.
Availability
The Zip 750MB FireWire drive, now on display at Apple Expo in Paris, will be shipping worldwide by September 30 for a suggested retail price of $199.95 (U.S. pricing only). Zip 750MB disks, available in Kevlar blue, retail for a suggested price of $12.49 per disk in an 8-pack (U.S. pricing only).

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their digital valuables. Iomega's award-winning storage products include the popular Zip® 100MB, 250MB and 750MB drives, high-performance Iomega® HDD portable hard drives that feature capacities from 20GB to 30GB, Iomega® HDD external hard drives that offer capacities from 40GB to 120GB, and Iomega® external CD-RW drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega® Automatic Backup software, Iomega® Sync software, and HotBurn™ CD-recording software. For networks, Iomega® NAS servers offers capacities of 120GB to 480GB. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega product, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2001, and its most recent Quarterly Report on Form 10-Q.

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Copyright© 2002 Iomega Corporation. All rights reserved. Iomega, Zip, Peerless, Predator, DataSafe, QuikSync, HotBurn and LifeWorks are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.