Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801)332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

FotoShowTM Digital Image Center and Zip® Disks Coming to Wolf Camera Superstores Nationwide

ROY, Utah, March 29, 2001 - Iomega Corporation (NYSE: IOM), a global leader in data management solutions, today announced a new retail agreement with Atlanta-based Wolf Camera Inc. to carry Iomega's FotoShowTM digital image center and Zip® 100MB and 250MB disks at Wolf Camera superstores nationwide.

"We're pleased to welcome Wolf Camera, one of the leaders in its category and the right kind of retailer for Iomega's FotoShow viewer," said Doug Collier, senior vice president, marketing and product management, Iomega Corporation. "This agreement marks a big step in our drive to get the FotoShow viewer in front of the digital camera audience."

Initial plans call for Wolf Camera to roll out the Iomega FotoShow digital image center, along with Zip 100MB and 250MB disks, at its 32 Wolf Camera superstores, as well as at its online store www.wolfcamera.com.

"Iomega's FotoShow player defines a new device category for digital camera users, the set-top image viewer", said Phil Kaplan, electronics buyer, Wolf Camera. "We are excited about offering this new product to our customers, and we think digital photography enthusiasts will instantly recognize the value and versatility of the FotoShow device for enjoying their digital photo collections."

Wolf Camera expects the FotoShow digital image center to be available at its superstores in mid-April, and immediately on-line at www.wolfcamera.com.

About the Iomega FotoShow digital image center
Iomega's FotoShow digital image center gives consumers a Zip drive for their TV, a small, simple and affordable solution for sharing their digital photo collections without a computer. Its built-in CompactFlashTM (MicrodriveTM-compatible) and SmartMediaTM slots provide digital camera owners with one-button transfer of camera images directly to the internal Zip® 250MB drive. Connecting to a TV via composite (RCA) or S-Video ports, the FotoShow player also comes with a remote control for convenient editing and viewing.

Editing features include red-eye removal, one-touch instant photo fixing, cropping, zooming, image rotation and artistic templates. With an optional 12-volt car adapter, the FotoShow viewer doubles as a mobile image station for downloading digital camera photos in the field, freeing up space on expensive solid state memory cards.

The FotoShow player's USB port allows it to operate as a 250MB Zip® drive when connected to any USB-enabled computer. Users can then transfer images to the FotoShow player from any source - including converted Powerpoint® presentations, scanned photos, and photos saved on hard drives or downloaded from the Internet - for television viewing in the home, classroom, or boardroom.

About Wolf Camera
Chuck Wolf founded privately held Wolf Camera in 1974. All Wolf Camera locations offer a complete inventory of traditional photography and digital imaging products and services, frames, albums and accessories. Each Wolf Camera store is staffed by trained experts and features on-site, one-hour film developing. Digitizing services, which allow consumers to transfer images to a floppy disk, CD or have them uploaded to the Internet are also available. For more information about Wolf Camera, visit www.wolfcamera.com.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip®, Jaz® and PocketZipTM drives and disks, the HipZipTM digital audio player, the FotoShowTM digital image center, LifeWorksTM software, and Iomega QuikSyncTM software; Iomega also markets Iomega CD-RW drives, CompactFlashTM and SmartMediaTM memory cards, and the Iomega MicrodriveTM miniature hard drive. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

NOTE: The statements contained in this release regarding retail distribution through Wolf Camera Inc., anticipated product availability, and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the success of the partnership with Wolf Camera, market acceptance of, and demand for, Iomega FotoShow and Zip products, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2000, and its most recent Quarterly Report on Form 10-Q.

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Copyright© 2001 Iomega Corporation. All rights reserved. Iomega, Zip, Jaz, PocketZip, HipZip, FotoShow, Predator, QuikSync and LifeWorks are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microdrive is a trademark of IBM Corporation and is used with permission. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.