Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801)332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

57 Percent of California Residents Fear Losing Computer Content Due To A Blackout or Power Failure

ROY, Utah, February 12, 2001 - Nearly one in four computer users have lost content due to hackers, viruses, blackouts or electrical failure and more than two-thirds of computer users fear data loss to viruses or hackers, according to a new national survey conducted by Bruskin Research for Iomega Corporation.

California's current energy crisis has its computer users more worried about blackouts and power failures than the rest of the nation, with 57 percent fearing loss of computer content due to a blackout or power failure according to the survey. With neighboring states on alert as a result of the California energy crisis, and other regions facing the same potential problem in the near future, safeguarding computer content has become a timely and important issue. In fact, the survey indicates that 45 percent of computer users nationwide are concerned about losing data due to power problems.

"The California energy crisis and viruses like today's 'Anna Kournikova' email virus underscore the need for all computer users to continually protect their valuable content," stated Bruce Albertson, president and CEO, Iomega Corporation. "The amount of important content on personal computers is staggering, but nothing drives home the need for backup devices like losing hours of work when the power goes out or trying to recover digital images and personal email after a virus or hacker attack."

According to the survey, 41 percent of computer users do not personally back up their data. More than two-thirds (69 percent) of home computer users and nearly half (46 percent) of work computer users personally back up their data only once a month or less often, or they never back up their data. As a result, computer users are often completely unprepared for sudden attacks by hackers, viruses, blackouts and electrical failure.

"Backing up data involves more than saving to your hard drive or relying on virus protection software. Your data is only truly protected when you take a copy of it from your computer and keep it separately on removable storage media that is proven and reliable like a Zip disk," said Albertson.

Many consumers leave their data on a hard drive when they could be using removable storage devices such as Iomega's Zip® drives to store a copy of their data away from the computer. Additionally, many computer users have traditionally viewed backup as a tedious and laborious process and therefore often elect to leave their computer unprotected. However, new programs like Iomega's QuikSyncTM 2 software provide automatic backup by transparently creating a copy of any file saved to a hard drive and saving that copy to a selected Iomega drive.

A free 30-day trial of Iomega QuikSyncTM 2 software is available to consumers at www.Iomega.com.

About the Survey
Bruskin Research, of Edison, New Jersey, was commissioned by Iomega Corporation to conduct a survey among a nationally represented sample of adults 18 years and older who use a computer at home and/or work. Nearly 1,000 computer users were surveyed nationally on February 6th and 7th. The national survey has a margin of error of plus or minus three percent.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip®, Jaz® and PocketZipTM drives and disks, the HipZipTM digital audio player, the FotoShowTM digital image center, LifeWorksTM software, and Iomega QuikSyncTM 2 software; Iomega also markets Iomega CD-RW drives and Iomega MicrodriveTM. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

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Copyright© 2001 Iomega Corporation. All rights reserved. Iomega, Zip, Jaz, PocketZip, HipZip, FotoShow, QuikSync and LifeWorks are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microdrive is a trademark of IBM Corporation and is used with permission.