Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801)332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

Iomega And Ritz Camera Centers Begin New Retail Agreement

Iomega FotoShow And Other Iomega Products To Debut At Ritz Camera Centers Nationwide

ROY, Utah, April 10, 2001 - Iomega Corporation (NYSE: IOM), a global leader in data management solutions, today announced that Ritz Camera Centers, the largest camera store chain in the United States, will carry Iomega products throughout the U.S. beginning in mid-April. The agreement marks an extensive new retail opportunity for Iomega and offers customers of Ritz new choices for storing and managing their digital content.

"Ritz Camera is an ideal outlet for Iomega digital imaging products such as FotoShow and our LifeWorks Photo Album software," said Herb Scales, senior vice president of sales, Iomega Corporation. "This is a tremendous opportunity to showcase the quality and convenience of Zip-based products to digital imaging customers who may not be familiar with Iomega's prominence in computer and electronics retail outlets."

Initial plans call for the Iomega® FotoShowTM digital image center and Zip® 100MB and 250MB disks to be sold at more than 250 Ritz Camera Centers nationwide. In addition, 18 Ritz Camera Photronic Depot Superstores will also carry Iomega's 340MB Microdrive miniature hard drives, Iomega Photo Album software and PredatorTM CD-RW drives. The Predator CD-RW will be the first CD-RW drive offered at Ritz Camera Centers. All five products will be included in the in-store catalog at all Ritz Camera Centers, allowing customers to order the products for overnight delivery to the store. The products will also be available through http://www.ritzcamera.com.

"With the growing number of consumers using digital cameras, products like the Iomega FotoShow will play a progressively vital role in the photography industry," said David Dimont, director of purchasing, Ritz Camera Centers. "Digital photographers need easy ways to store and display their images, and this agreement gives our customers new options that move beyond flash media."

About the Iomega FotoShow digital image center
Iomega's FotoShow digital image center gives consumers a Zip drive for their TV, a small, simple and affordable solution for sharing their digital photo collections without a computer. Its built-in CompactFlashTM (MicrodriveTM-compatible) and SmartMediaTM slots provide digital camera owners with one-button transfer of camera images directly to the internal Zip® 250MB drive. Connecting to a TV via composite (RCA) or S-Video ports, the FotoShow player also comes with a remote control for convenient editing and viewing.

Editing features include red-eye removal, one-touch instant photo fixing, cropping, zooming, image rotation and artistic templates. With an optional 12-volt car adapter, the FotoShow viewer doubles as a mobile image station for downloading digital camera photos in the field, freeing up space on expensive solid state memory cards.

The FotoShow player's USB port allows it to operate as a 250MB Zip® drive when connected to any USB-enabled computer. Users can then transfer images to the FotoShow player from any source - including converted Powerpoint® presentations, scanned photos, and photos saved on hard drives or downloaded from the Internet - for television viewing in the home, classroom, or boardroom.

About Ritz Camera Centers
Ritz Camera Centers, Inc. is the nation's largest full-service photographic chain. Along with its famous 4x6 Ritz Big Print film processing, Ritz Camera offers famous brand cameras, camcorders, film, photographic accessories, and in many locations digital imaging, cellular phones and pagers - all at discount prices. Ritz locations offer all this plus expert, personal and friendly service, helping to maintain its position as an industry leader.

Ritz Camera has been in business for over 75 years and continues its growth through new store openings, ensuring a solid future for this successful photographic retail chain. In the area of photographic and video accessories, Ritz Camera is a recognized leader in the design and marketing of products and services that are aimed at making photography better for their customers.

Ritz has taken a leadership role in the emerging fields of PC photography and digital imaging, bringing these exciting products and services to consumers and the business community since 1992. Almost all stores offer a full line of photographic, digital (photo), and wireless products as well as "on-site" traditional 1-Hour processing and Digital Photronic Imageination Centers.

Ritz Camera now operates over 1000 locations in 47 states and the District of Columbia. In addition, Ritz also operates over 100 Boater's World Marine Centers, a division of Ritz Camera, in busy boating areas throughout the United States.

Photography consumers, amateur and expert, can visit the Ritz Camera Web site at www.ritzcamera.com and will find many options for obtaining information that is useful, exciting and entertaining.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip®, Jaz® and PocketZip® drives and disks, the HipZipTM digital audio player, the FotoShowTM digital image center, LifeWorksTM software, and Iomega QuikSyncTM software; Iomega also markets Iomega CD-RW drives and Iomega MicrodriveTM. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

NOTE: The statements contained in this release regarding availability of Iomega products at Ritz Camera Centers and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to market acceptance of, and demand for, the Iomega products, digital photography products, the success of the relationship between Iomega and Ritz cameras, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 2000, and its most recent Quarterly Report on Form 10-Q.

# # #

Copyright© 2001 Iomega Corporation. All rights reserved. Iomega, Zip, Jaz, PocketZip, HipZip, FotoShow, Predator, QuikSync and LifeWorks are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microdrive is a trademark of IBM Corporation and is used with permission. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.