Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801)332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

E-Marketplace Provides Iomega Opportunity to Reach 10,000 Intel Product Dealers

ROY, Utah, February 20, 2001 - Iomega Corporation (NYSE: IOM), a global leader in data management solutions, today announced it will be a supplier for the Intel® Business Advantage Portal. This business-to-business marketplace gives Iomega new access to approximately 10,000 Intel Product Dealers in North America. Intel created the Intel Business Advantage Portal to make it easier for Intel Product Dealers to offer their customers complete PC and server solutions while achieving cost efficiencies.

"Working with Intel on the Intel Business Advantage Portal allows Iomega to reach a growing number of system integrators and give them the opportunity to incorporate Iomega products right into the system," said Herbert K. Scales, senior vice president, sales, Iomega Corporation. "As file sizes continue to grow, the average person's storage needs have expanded well beyond the capacity of the floppy; Iomega products solve those capacity issues. Joining the Intel Business Advantage Portal gives Iomega direct access to the resellers that can make it happen."

Suppliers to the Intel Business Advantage Portal benefit by having their products displayed in an e-marketplace, and Intel Product Dealers benefit with discounts on components and solutions such as software, hardware, peripherals, Internet access, and e-Commerce services. Intel Product Dealers are also eligible to receive rebates and commissions on services and product offerings based on sales. To participate, Intel Product Dealers need only register with Intel via their e-business network at http://channel.intel.com.

"Suppliers such as Iomega are an integral part of the Intel Business Advantage Portal, as they help enable Intel channel members to differentiate themselves in an evolving Internet economy," said Jim Yasso, vice president and general manager of Intel's Reseller Products Division. "We are excited to be working with Iomega on this program."

Effective immediately, Iomega will make its Zip® 100MB and 250MB internal drives available through the Intel Business Advantage Portal.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip®, Jaz® and PocketZipTM drives and disks, the HipZipTM digital audio player, the FotoShowTM digital image center, LifeWorksTM software, and Iomega QuikSyncTM software; Iomega also markets Iomega CD-RW drives and Iomega MicrodriveTM. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

NOTE: The statements contained in this release regarding participation in the Intel Business Advantage Portal marketplace and expected product availability and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the success of the partnership between Iomega and Intel, demand for the Intel Business Advantage Portal model, market acceptance of, and demand for Iomega products, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 1999, and its most recent Quarterly Report on Form 10-Q.

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Copyright© 2001 Iomega Corporation. All rights reserved. Iomega, Zip, Jaz, PocketZip, HipZip, FotoShow, QuikSync and LifeWorks are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microdrive is a trademark of IBM Corporation and used with permission. Intel is a registered trademark of Intel Corporation.