Media please
contact:
Chris Romoser, Iomega Corporation, (858)795-7148 romoser@iomega.com
Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801)332-4430 recob@iomega.com
FOR IMMEDIATE RELEASE
New Iomega
CD-RW Software
Combines Ease-Of-Use And Performance
***
HotBurn Software From Iomega Delivers CD-RW Simplicity
ROY, Utah,
August 30, 2001 - Iomega Corporation (NYSE: IOM),
a global leader in reliable portable data storage, today
set a new standard for speed and simplicity with the
introduction of Iomega HotBurn™ software for CD
recording.
In usability testing, HotBurn software
consistently performed faster than the industry leader
for users of all experience levels. In four out of five
tasks measured, users were able to set up CD projects
quicker, and they experienced less waiting time before
and after the burn.
“CD-burning software often
puts the user through a confusing and complicated process,”
said Germaine Ward, senior vice president of software
solutions, Iomega Corporation. “HotBurn software
is a faster and easier user experience. It wraps the
functions that people use most of the time-burning music,
copying data, creating liner notes-into a clean powerful
interface, replacing the usual complexity with one or
two simple steps. HotBurn will allow CD-RW users to
successfully burn a CD faster, and it will differentiate
our optical drive bundles in an intensely competitive
market.”
The HotBurn console interface conveniently
groups all options for creating a CD on a single screen,
and the interface is designed with replaceable skins
that allow the user to customize the software’s
look and feel. Additional convenience features include
a “Best Of” CD creation function, which
streamlines the making of a compilation disc by eliminating
the need to copy selections from several CDs to the
hard drive first.
Standard HotBurn features for Macintosh®
and Windows® users include easy two-step music and
data CD mastering, one-step CD duplication and convenient
CD imaging of multiple copies from a source CD. HotBurn
also fully supports new technologies like BURN-Proof™,
which virtually eliminates the buffer under-run errors
that can turn a CD into a coaster.
HotBurn for Windows includes an editor
for CD labels and jewel case inserts, and it also incorporates
drag-and-drop file management software that allows the
CD-RW drive to work as a standard removable drive.
Iomega HotBurn
software will be available in October with new Iomega
CD-RW drives; it will also be available in the fourth
quarter of this year as a retail download from www.iomega.com
for users of third-party drives. Iomega HotBurn software
is compatible with Windows 95, 98, Me, NT 4, and Windows
2000 on Pentium PCs with supported USB, FireWire or
ATAPI CD-RW drives, and will be compatible with Windows
XP in the fourth quarter of this year. Iomega HotBurn
software is compatible with Macintosh computers running
MacOS 8.6 through 9.x with supported USB, FireWire or
ATAPI drives.
About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets
the award-winning Zip®, Jaz®, PocketZip™
and Peerless™ drives and disks, the HipZip™
digital audio player, the FotoShow™ digital image
center, and Iomega QuikSync™, LifeWorks™,
and HotBurn™ software; Iomega also markets Iomega
CD-RW drives, CompactFlash™ and SmartMedia™
memory cards, DataSafe™ network attached storage
(NAS) servers and the Iomega Microdrive™ miniature
hard drive. Iomega’s products help people to save,
share, manage and create important information such
as Internet downloads, audio files, personal photographs,
spreadsheets, and slides, while protecting that content
from viruses and hackers. Used in homes, businesses,
government and educational facilities and by creative
professionals everywhere, Iomega storage solutions are
the enabling technologies preferred by millions. The
Company can be reached at 1-888-4-IOMEGA (888-446-6342),
or on the Web at http://www.iomega.com.
NOTE: The statements contained in
this release regarding development, production and distribution
of Iomega HotBurn software, anticipated product pricing
and availability, expected product performance and specifications,
future applications for the new product and all other
statements that are not purely historical, are forward-looking
statements within the meaning of the Private Securities
Litigation Reform Act of 1995. All such forward-looking
statements are based upon information available to Iomega
as of the date hereof, and Iomega disclaims any intention
or obligation to update any such forward-looking statements.
Actual results could differ materially from current
expectations. Factors that could cause or contribute
to such differences include, but are not limited to,
the successful completion of product development and
testing, market acceptance of, and demand for, the HotBurn
software, difficulties encountered in ramping up production,
product pricing, competition, intellectual property
rights and other risks and uncertainties identified
in the reports filed from time to time by Iomega with
the U.S. Securities and Exchange Commission, including
Iomega's Annual Report on Form 10-K for the year ended
December 31, 2000, and its most recent Quarterly Report
on Form 10-Q.
# # #
Copyright© 2001 Iomega Corporation.
All rights reserved. Iomega, Zip, Jaz, PocketZip, Peerless,
HipZip, FotoShow, Predator, QuikSync, DataSafe, LifeWorks
and HotBurn are either registered trademarks or trademarks
of Iomega Corporation in the United States and/or other
countries. Microdrive is a trademark of IBM Corporation
and is used with permission. Certain other product names,
brand names and company names may be trademarks or designations
of their respective owners.
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