Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801)332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

Iomega Announces Acquisition of Asimware's Software Line

New Technology Strengthens Iomega's Software Expertise

ROY, Utah, March 1, 2001 - Iomega Corporation (NYSE: IOM), a global leader in data management solutions, today announced that it has acquired the software product line of Asimware Innovations Inc., a Canadian developer of CD-RW software technology, as an investment in Iomega's rapidly growing software solutions business.

"We're pleased to announce this acquisition, which builds additional core competencies in software needed for the next stage of growth at Iomega," said Bruce Albertson, president and chief executive officer, Iomega Corporation. "This acquisition is expected to make tangible contributions to our software and CD-RW product lines this year."

Under the agreement, the Asimware software engineering team will immediately join Iomega's software division. In the fourth quarter of 2001, Iomega expects to introduce full-featured optical drive software which includes a unique "skins" technology that enables users to customize the look and feel of their software.

"Iomega's strategy is to build a broad software business that supports our existing hardware platforms and generates new stand-alone retail software products," said Germaine Ward, senior vice president, software and e-business, Iomega Corporation. "The addition of Asimware technology and programming expertise fits perfectly into that strategy. By combining our software competencies, our aim is to create distinct competitive advantages in our already successful CD-RW product line as well as contribute new products to our newly developed portfolio of software products for sale."

Iomega expects to offer new software using Asimware technology in future CD-RW software bundles that will be available in the retail channel. Iomega's current CD-RW software bundles include Roxio, Inc.'s Easy CD CreatorTM and DirectCDTM software for Windows® PCs, and ToastTM software for Macintosh® computers.

About Iomega Software
The addition of the Asimware CD-RW software and engineering team is the latest step in Iomega's software development strategy. Iomega also recently announced QuikSyncTM 3 software, its latest and most powerful automatic backup solution, which commences shipping on March 2, 2001.

Iomega began selling stand-alone software applications in June 2000 with the launch of Iomega QuikSyncTM 2 software, building on years of in-house expertise in software drivers and support applications for Iomega hardware products. In December 2000 it announced its innovative Active Disk technology for the Zip platform. Active Disk technology allows Windows® developers to create applications that run automatically from a Zip disk, require no installation, and leave no trace on the host PC. (The Active Disk driver itself is installed on first use of an Active Disk application, and is to be included in future versions of IomegaWare). Current Active Disk applications include the Zip edition of Intuit's Quicke® TurboTax® for Tax Year 2000 software and Iomega's LifeWorksTM Photo Album software, the easiest way to store, organize, print and share digital pictures. Iomega plans to introduce several additional LifeWorks applications in 2001.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip®, Jaz® and PocketZipTM drives and disks, the HipZipTM digital audio player, the FotoShowTM digital image center, LifeWorksTM software, and Iomega QuikSyncTM software; Iomega also markets Iomega CD-RW drives and Iomega MicrodriveTM. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

NOTE: The statements contained in this release regarding development, product features, production, distribution and bundling of optical software, anticipated product pricing and availability, new software products, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to the identification of new software products, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega optical software, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 1999, and its most recent Quarterly Report on Form 10-Q.

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Copyright© 2001 Iomega Corporation. All rights reserved. Iomega, Zip, Jaz, PocketZip, HipZip, FotoShow, Predator, QuikSync and LifeWorks are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microdrive is a trademark of IBM Corporation and is used with permission. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.