Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801)332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

Iomega Expands Portable Storage Offerings With Solid State Flash Media

ROY, Utah, February 9, 2001 Iomega Corporation (NYSE: IOM), a global leader in data management solutions, today announced that it will market CompactFlash™ and SmartMedia™ portable storage under the Iomega brand through its current distribution channels. The addition of Iomega-branded solid state flash media represents another step in Iomega's ongoing commitment to provide customers with multiple storage solutions.

Beginning in March 2001, Iomega will offer CompactFlash cards with capacities of 16MB, 32MB, 64MB and 128MB and SmartMedia cards with capacities of 16MB, 32MB and 64MB. The addition of the CompactFlash and SmartMedia lines to the low-cost PocketZip™ platform and high-capacity Iomega Microdrive™ now gives Iomega customers four portable storage solutions for a variety of handheld electronic devices.

"Iomega is the premier provider of removable storage solutions, so extending our brand into the flash media market is a natural for us," said Doug Collier, vice president of marketing, product management and market development. "Adding CompactFlash and SmartMedia storage to Iomega's product mix gives us access to a wider variety of portable devices. With worldwide aftermarket shipments of these two media formats expected to exceed 25 million units in 2001, we're confident we will capitalize on this growing market."

Portable storage devices that utilize flash memory technology include digital cameras, PDAs, camcorders, digital audio players and laptops. Iomega's new flash memory cards will be supported by Iomega's award-winning customer satisfaction team and extended warranty options.

Iomega flash memory cards are expected to be available at retail and through iomegadirect.com.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip®, Jaz® and PocketZip™ drives and disks, the HipZip™digital audio player, the FotoShow™ digital image center, LifeWorks™ software, and Iomega QuikSync™ 2 software; Iomega also markets Iomega CD-RW drives and Iomega Microdrive™. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of Iomega branded CompactFlash and SmartMedia storage devices, anticipated product shipping date, availability, expected product performance and specifications, future applications for the new product, anticipated units shipped and all other statements that are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward-looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward-looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, reliance upon third party suppliers, the successful completion of product development and testing, market acceptance of, and demand for, CompactFlash and SmartMedia products, manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, certain marketing factors, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10-K for the year ended December 31, 1999, and its most recent Quarterly Report on Form 10-Q.

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Copyright© 2001 Iomega Corporation. All rights reserved. Iomega, Zip, Jaz, PocketZip, HipZip, FotoShow, and LifeWorks are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Microdrive is a trademark of IBM Corporation and used with permission. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.