Media please
contact:
Chris Romoser, Iomega Corporation, (858)795-7148 romoser@iomega.com
Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801)332-4430 recob@iomega.com
FOR IMMEDIATE RELEASE
Iomega Enters Joint Marketing Agreement
With Adobe For Iomega's New Peerless Drive System
ROY, Utah,
May 29, 2001 – Iomega Corporation (NYSE:
IOM), a global leader in
data management solutions, today announced a joint marketing
agreement with
industry-leading software producer Adobe Systems Incorporated
which supports the
recent launch of Iomega's new high-capacity PeerlessTM
drive system.
The agreement calls for information
about Iomega's new Peerless drive and Peerless
10GB and 20GB disks to be placed on Adobe.com and in
the boxes of Adobe®
Photoshop® software packages.
"Adobe's customers create rich
multimedia content, and they are a prime target
audience for Iomega's high-performance, high-capacity
Peerless system. A 20 gigabyte
Peerless disk can hold multimedia files too large to
fit on a CD or DVD disk," said
Doug Collier, senior vice president, marketing and product
management, Iomega
Corporation. "This agreement allows us to reach
a high-potential customer base and
also introduces our customers to the unique benefits
of Adobe Photoshop Elements
software."
Iomega will offer both FireWire®
and USB interface modules for the Peerless drive
system, providing easy connectivity and high performance
to Windows® and
Macintosh® computer users alike. Users of both platforms
can order the Peerless drive
system today at http://www.iomega.com.
"With fast and easy connections
to devices such as digital cameras, DV camcorders,
MP3 players, and PDAs, along with industry-leading bundled
applications such as
iTunes and iMovie, the Macintosh platform is today's
digital hub," said Ron Okamoto,
Apple's vice president of worldwide developer relations.
"Iomega's Peerless technology
is a great solution that enables both professional customers
and consumers alike to
easily store the results of their digital lifestyles."
Apple's Macintosh platform also offers
innovative software and cutting-edge hardware
technologies that enable both consumer and professional
computer users to easily take
advantage of today's most advanced digital solutions.
As part of Iomega's joint marketing
agreement with Adobe, a trial version of Adobe
Photoshop Elements software for Windows and Macintosh
will be included with
Iomega Zip® 100MB and 250MB drives. Adobe Photoshop
Elements offers unique
features designed specifically for amateur photographers,
hobbyists, and business users
who want an easy-to-use, yet powerful digital imaging
solution. The software
implements Adobe's state-of-the-art image-editing tools.
The software's flexible image-
capture options let users work with photos taken with
digital or traditional cameras, and
versatile delivery features enable users to prepare
images for print, e-mail, or posting on
the Web.
"Digital imaging professionals
face the challenge of storing high-quality, high-
resolution images that take up a large amount of disk
space," said Kevin Connor, group
product manager of imaging products at Adobe. "By
storing images on Iomega's new
format, users don't need to worry about size constraints,
and can more freely explore all
the creative options that Adobe's software offers."
Iomega Peerless Drives
Peerless disks slip into a base station only slightly
larger than the disk itself—a slim,
vertical enclosure that minimizes the footprint on the
desktop. The Peerless drive
system's modular design, high capacity and hard-drive
performance open up an entirely
new class of devices. With sustained FireWire transfer
rates of up to 15 MB/sec, the
Peerless drive system is an affordable, high performance
hardware solution.
About Iomega
Corporation
Iomega Corporation (NYSE:IOM) manufactures and markets
the award-winning Zip®,
Jaz® and PocketZip™ drives and disks, the
Peerless™ drive system, the HipZip™
digital audio player, the FotoShow™ digital image
center, LifeWorks™ software, and
Iomega QuikSync™ software; Iomega also markets
Iomega CD-RW drives,
CompactFlash™ and SmartMedia™ memory cards,
and the Iomega Microdrive™
miniature hard drive. Iomega's products help people
to save, share, manage and create
important information such as Internet downloads, audio
files, personal photographs,
spreadsheets, and slides, while protecting that content
from viruses and hackers. Used
in homes, businesses, government and educational facilities
and by creative
professionals everywhere, Iomega storage solutions are
the enabling technologies
preferred by millions. The Company can be reached at
1-888-4-IOMEGA (888-446-
6342), or on the Web at http://www.iomega.com.
NOTE: The statements contained in
this release regarding joint marketing efforts by
Iomega, Iomega's Peerless product, anticipated product
pricing and availability,
expected product performance and specifications, future
applications for the new
product and all other statements that are not purely
historical, are forward-looking
statements within the meaning of the Private Securities
Litigation Reform Act of 1995.
Iomega assumes no obligation to update any such forward-looking
statement. All such
forward-looking statements are based upon information
available to Iomega as of the
date hereof, and Iomega disclaims any intention or obligation
to update any such
forward-looking statements. Actual results could differ
materially from current
expectations. Factors that could cause or contribute
to such differences include, but are
not limited to, the successful completion of product
development and testing, market
acceptance of, and demand for, Iomega products, the
success of the partnership with
Adobe, any difficulties encountered in ramping up production
or other manufacturing
issues, including component availability and pricing,
co-development, production, and
distribution issues, product pricing and conformity
to specifications, dependence upon
third party suppliers, competition, intellectual property
rights and other risks and
uncertainties identified in the reports filed from time
to time by Iomega with the U.S.
Securities and Exchange Commission, including Iomega's
Annual Report on Form 10-K
for the year ended December 31, 2000, and its most recent
Quarterly Report on Form
10-Q.
# # #
Copyright© 2001 Iomega
Corporation. All rights reserved. Iomega, Zip, Jaz,
PocketZip,
Peerless, HipZip, FotoShow, Predator, QuikSync and LifeWorks
are either registered
trademarks or trademarks of Iomega Corporation in the
United States and/or other
countries. Microdrive is a trademark of IBM Corporation
and is used with permission.
Adobe, Photoshop and Photoshop Elements are registered
trademarks of Adobe
Systems Incorporated. Windows is either a registered
trademark or trademark of
Microsoft Corporation in the United States and/or other
countries. Macintosh and
iMovie are either registered trademarks or trademarks
of Apple Computer, Inc., in the
United States and/or other countries. Certain other
product names, brand names and
company names may be trademarks or designations of their
respective owners.
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