Media please contact:
Chris Romoser, Iomega Corporation, (801) 332-3678 romoser@iomega.com
Julie Miller, Intuit Inc. (858) 784-4469; julie_miller@intuit.com
Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com
FOR IMMEDIATE RELEASE
NEW YORK--(BUSINESS WIRE)--June
27, 2000--Iomega Corporation
(NYSE:IOM), a global leader in data management solutions,
today announced that the first Clik!(TM)-based portable
digital media player from Sensory Science Corporation
(AMEX:VCR) will begin shipping next month. The RaveMP
2300 digital media player with a built-in Clik! drive
gives music enthusiasts virtually unlimited, affordable
access to their music libraries. "The RaveMP 2300
digital media player brings the power of Clik! technology's
low-cost, high-capacity storage solutions to the digital
audio movement," said Bruce Albertson, president
and CEO, Iomega Corporation. "Digital audio players
with a Clik! drive built-in offer a simple solution
to assemble custom music libraries from the Internet
or personal CDs, and make it possible and affordable
to take those personal music collections anywhere. And
at about $10 each, Clik! disks are inexpensive enough
to give to a friend." The inclusion of the Clik!(TM)
drive in Sensory Science's newest portable digital media
player provides consumers with enhanced capabilities
and functions not found in competing flash memory-based
players, including unlimited memory expansion at a significantly
reduced cost. Competing flash memory expansion cards
cost consumers approximately $100 (U.S.) for one 32MB
card, while RaveMP 2300 users can purchase Clik! disks
for an estimated street price of $9.99 (U.S.) each,
when purchased in a 10-pack. With the RaveMP 2300 and
a few tiny Clik! disks, changing music is as simple
as inserting a new disk. "We're excited to be working
closely with Sensory Science to provide consumers with
a more versatile and far more affordable method of recording,
storing and playing back digital music," said Mark
Lucas, executive vice president, global marketing and
product management, Iomega Corporation. "The affordability
of Clik! disks versus competing memory formats presents
compelling opportunities for users to significantly
expand their Internet music collections. Storing computer
files and other data has never been easier." In
addition to playing back digitally recorded music, the
RaveMP 2300 records voice messages and allows users
to download MS Outlook names, phone numbers and e-mail
addresses directly to Clik! disks. The RaveMP 2300 features
nearly 10 hours of continuous play with a single charge
of the rechargeable lithium ion battery and incorporates
skip-free sound with a built-in memory buffer, which
is superior to current CD or Mini-Disc players. "Our
new RaveMP 2300 breaks the mold in the current MP3 player
market and establishes a new standard with convenient,
affordable, removable storage disks," said Roger
Hackett, Sensory Science's chairman and CEO. "The
RaveMP 2300 is the first portable MP3 player to incorporate
Clik! disk technology to provide consumers with unlimited
expandability at a low cost. This is a significant step
in our efforts to continue to lead the portable MP3
player market, and with the unit's innovative features
and easy-to-use software, we expect the product to be
well received by retailers." About Sensory Science
Sensory Science (formerly Go-Video) is a rapidly growing
consumer electronics company specializing in developing
and marketing innovative digital audio and video products,
including digital televisions, Internet media players,
DVD players, and high-end home theater components. The
company holds patents on the Dual-Deck VCR as well as
other electronics products and systems, and is expanding
into new product categories to take advantage of the
transition from analog to digital technologies. Sensory
Science also markets its products under the Go-Video,
California Audio Labs, Cine Vision, and Loewe brand
names. For additional information on Sensory Science
on the Internet, visit www.sensoryscience.com. About
Iomega Iomega Corporation (NYSE:IOM) manufactures and
markets the award-winning Zip(R), Jaz(R) and Clik!(TM)
drives and disks and markets the ZipCD(TM) CD-RW drives
and discs. Iomega's products help people to save, share,
manage and create important information such as spreadsheets,
slides, Internet downloads, audio files and personal
photographs, while protecting that content from viruses
and hackers. Used in homes, businesses, government and
educational facilities and by creative professionals
everywhere, Iomega storage solutions are the enabling
technologies preferred by millions. The Company can
be reached at 1-800-MY-STUFF (800-697-8833), or on the
Web at http://www.iomega.com. Special note: Statements
contained in this release relating to the expected availability
and functionality of the Sensory Science RaveMP 2300
audio player with Clik! built-in are forward-looking
statements. There are a number of important factors
that could cause actual events to differ materially
from those indicated by such forward-looking statements,
including market acceptance of, and demand for, the
Sensory Science RaveMP 2300 audio player with Clik!
built-in, manufacturing issues, including component
availability and pricing, encountered by Iomega, development
and distribution issues of the Sensory Science RaveMP
2300 audio player with Clik! built-in, product pricing
and conformity to specifications, competition, intellectual
property rights and other risks as identified in Iomega's
Annual Report to Stockholders for 1999 on Form 10-K,
and its most recent quarterly reports filed with the
SEC. Copyright(c)2000 Iomega Corporation. Iomega, Zip,
Jaz, Clik! and ZipCD are either registered trademarks
or trademarks of Iomega Corporation in the United States
and/or other countries. Certain other product names,
brand names and company names may be trademarks or designations
of their respective owners.
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