Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

Consumers Get In Sync With the Easiest, Most Efficient and Economical Way to Keep Computer Files Safe - Automatically

ROY, Utah, October 11, 2000 - Iomega Corporation (NYSE:IOM), a global leader in data management solutions, announced today that its Quik Sync 2 software, which provides automatic on-the-fly file backups for PC and Macintosh(r) users, is now available at retail outlets nationwide. As the first Iomega software product to be offered to consumers in the retail channel, Quik Sync 2 represents a major step towards establishing the company's presence in the consumer software marketplace.

Iomega Quik Sync 2 software is designed to keep important files safe from viruses and system malfunctions without the need for additional backup. All that users have to do is select the folders on their hard drives or network drives that they want Iomega Quik Sync 2 software to monitor. Every time users save a file to one of these folders, Quik Sync 2 software automatically stores a copy of that file on an Iomega Zip(r), Jaz(r), PocketZip(tm) or Iomega CD-RW drive. Additionally, by setting Quik Sync 2 software to store multiple file revisions, users gain the ability to recover earlier versions of their important files even if the current version has been changed or damaged.

"Quik Sync 2 software offers consumers a hassle-free way to ensure their digital data is safe, sound and secure," said Germaine Ward, vice president of software solutions, Iomega Corporation. "The arrival of Quik Sync 2 at retail shows Iomega's commitment to developing products for the consumer software marketplace. Iomega will continue to expand its software portfolio designed to help consumers manage, protect and make the most of their digital content."

Ideal for protecting important files in the home or at the office, the new software is affordably priced at $19.95 (U.S. estimated street price). Available in both PC and Mac(r) versions and compatible with Windows(r) 95, 98, Me, 2000 and NT(r) 4.x and with Mac OS 8.1 to 9.x, Quik Sync 2 software is also available for online purchase from www.iomegadirect.com.

Key Features
Iomega Quik Sync 2 software combines simplicity and versatility:
* Easy Installation and Use - A setup "wizard" leads users through the initial setup process. Once configured, Quik Sync 2 software works in the background. Users are not prompted again until they've filled an entire Iomega disk with stored files;
* Automatic/Transparent Copy - Any files saved to the designated folders are automatically and transparently copied to the backup disk in an Iomega Zip(r), Jaz(r), PocketZip(tm), or Iomega CD-RW drive (CD-RW option currently available on PC platform only);
* Multiple Folders (NEW) - Users can protect multiple folders from either their hard drive or network volumes;
* Network Folders (NEW) - Users can choose to automatically save copies of files that are stored on network volumes to their backup disk;
* User-Controlled Preferences (NEW) - In addition to automatically creating on-the-fly file backups, Iomega Quik Sync 2 software also allows for scheduled backup times and other user preferences;
* Multiple File Revisions (NEW) - Users can set the software to store from 1 to 99 file revisions;
* File Filtering (NEW) - Users can exclude specific file types such as temporary files from being backed up;
* Easy File Recovery - If a protected file is lost or damaged, users can simply drag the backup file from the backup disk to their desktop, no decompression required;
* Portability - Users can easily take files on the road by simply taking their backup disk with them.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(, Jaz( and PocketZip( drives and disks, the HipZip(tm) Digital Audio Player, the FotoShow(tm) Digital Image Center, and Quik Sync 2 software, and markets Iomega CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

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Copyright (c) 2000 Iomega Corporation. Iomega, Zip, Jaz, PocketZip, HipZip, and FotoShow are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Windows and NT are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Macintosh and Mac are either registered trademarks or trademarks of Apple Computer Inc. in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.