Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

Iomega Disks to Reach Consumers With Independent Pictures "Prime Gig" Movie Trailer and Sweepstakes

ROY, Utah, November 1, 2000 - Iomega Corporation (NYSE: IOM), a global leader in data management solutions, today announced an innovative agreement with Independent Pictures to feature a sweepstakes and pre-loaded movie trailer on 150,000 specially marked Iomega Jaz(r) disks. In mid-November, Jaz disk users worldwide will view the trailer of Independent Pictures' "The Prime Gig," starring Vince Vaughn, Julia Ormond, and Ed Harris, without having to access the Internet, wait through a long download, or endure the choppy playback common with online screening.

"The tech-savvy consumers who use Iomega Jaz disks are an ideal audience for value-added content like the 'The Prime Gig' trailer," said Bruce Albertson, president and chief executive officer, Iomega Corporation. "Not only are Jaz users the right demographic to be interested in the movie, but they are comfortable with e-mail, instant message services, and online tools that can quickly spread the word about the film. This promotion demonstrates Iomega's unique opportunity to offer value-added content to a highly targeted group of consumers."

Independent Pictures will refer to Iomega.com and the "Find Your Own Prime Gig" sweepstakes in marketing material for the movie. In addition, each of the specially marked disks will contain a link to the sweepstakes. Independent Pictures will send five grand prize winners and their guests to "The Prime Gig" premiere, including airfare to New York on Northwest Airlines, a weekend at the "W" Hotel New York - Union Square, and VIP passes to the event. Other sweepstakes prizes will include one of five Iomega FotoShowTM Digital Image Centers, one of 15 new Iomega HipZipTM digital audio players, one of 25 blank Jaz( disks, and one of 35 videocassette copies of "The Prime Gig." To enter the contest, review rules, or learn more about the promotion, visit http://www.iomega.com/promos/sweepstakes.html.

"This is an exciting partnership that plants the Independent Pictures flag in a new media platform," said Cary Woods, chairman of Independent Pictures and producer of the original "Scream," "KIDS," and "So I Married An Axe Murderer," among others. "We see Iomega as a bridge to millions of tech-savvy moviegoers who respond well to innovative promotions. Someday viewing trailers on high-capacity blank disks may be as routine as sending or receiving e-mail."

As an electronic medium, content pre-loaded on Iomega disks can contain full-motion video, audio and Internet links. With the exception of the pre-loaded trailer, the specially marked Jaz( disks are no different than normal 2 GB Jaz disks. Large files like movie trailers require only a small portion of the storage space on a 2 GB Jaz disk and can be easily deleted. Jaz 2GB drives and disks offer high-capacity removable storage at speeds surpassing many existing hard drives, providing high performance backup with easy recovery. Jaz drives offer multiple connectivity options, including USB, FireWire, and SCSI, and are an indispensable tool to manage and protect audio/video, graphic design, CAD/CAM, and financial data.

In the United States, the specially-marked disks will be available at retail stores including CompUSA, Office Depot, Staples, Fry's Electronics, and Micro Center Computer Department Stores. For more information about Iomega Jaz( products, visit http://www.iomega.com/jaz/index.html.

About Iomega
Iomega Corporation (NYSE: IOM) manufactures and markets the award-winning Zip(, Jaz( a nd PocketZip( drives and disks, the HipZip(tm) digital audio player, the FotoShow(tm) digital image center, and Iomega Quik Sync 2 software; Iomega also markets Iomega CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

About Independent Pictures
Independent Pictures is run by its Chairman Cary Woods who produced the first efforts of leading filmmakers like "Sixth Sense" writer-director M. Night Shyamalan, "Election" writer-director Alexander Payne, and "Kiss The Girls" director Gary Fleder. Woods' tenure as a leading agent at The William Morris Agency in Los Angeles and as a leading producer at Miramax Films in New York have made him a force in both the low-budget and mainstream film worlds. Woods has championed the work of cutting-edge filmmakers like Doug Liman ("Swingers," "Go"), Harmony Korine ("Julien Donkey-Boy," "Gummo"), and other new artists, securing his place as an icon among screenwriters, directors, and actors drawn to compelling and uncompromising cinema.

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Copyright (c) 2000 Iomega Corporation. Iomega, Zip, Jaz, PocketZip, HipZip, and FotoShow are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.

No purchase necessary to participate in the "Find Your Own Prime Gig" promotion. While specially marked "Prime Gig" Jaz disks will be available worldwide, the "Find Your Own Prime Gig" sweepstakes is only open to residents of the United States and Canada (except Quebec) 18 years of age or older as of November 1, 2000. Sweepstakes must be entered online and all entries for grand prize must be received by December 21, 2000. See official rules for details.