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Iomega Corporation Licences PictureIQ Technology for Future Imaging Products
Media please contact:
Chris Romoser, Iomega Corporation, (801) 332-3678 romoser@iomega.com
Julie Miller, Intuit Inc. (858) 784-4469; julie_miller@intuit.com

Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430
recob@iomega.com

FOR IMMEDIATE RELEASE

ROY, Utah--(BUSINESS WIRE)--May 10, 2000-- Iomega Corporation (NYSE:IOM), a global leader in data management solutions, and PictureIQ Corporation (www.pictureiq.com), a leading provider of picture editing and creativity solutions for the Internet and consumer electronics devices, announced today that Iomega has licensed PictureIQ(TM) technology for use in future imaging and entertainment products. Iomega selected PictureIQ(TM) technology because it has developed a software solution to bring advanced, easy-to-use digital picture editing and creativity capabilities to consumer devices. The patent-pending technology may be integrated into such consumer devices as set-top boxes, digital photo frames, game consoles, photo printers, PDAs and cellular telephones. Iomega plans to work with PictureIQ on a joint basis to develop future products. "Our customer research shows that millions of digital photographs are being stored and shared on our Zip, Jaz and Clik disks," said Bruce Albertson, president and CEO, Iomega Corporation. "As a natural extension of our already significant presence in this market, we're committed to leveraging new opportunities through the development of Iomega-branded digital photography-based products. Licensing PictureIQ's powerful technology will enable us to develop these breakthrough products." Bill McCoy, president and CEO, PictureIQ Corporation added, "Licensing PictureIQ technology to Iomega is a significant step in our strategy to integrate PictureIQ capabilities across a wide range of consumer devices and deliver fun, easy-to-use digital photo capabilities to people everywhere. The power of PictureIQ combined with Iomega's brand appeal, product design strength and clear leadership in the storage solutions markets could produce some formidable consumer digital photography products." About PictureIQ Corporation PictureIQ Corporation (www.pictureiq.com) develops and licenses the leading picture editing and creativity software solution for the Internet and consumer electronics devices. Its PictureIQ(TM) digital imaging technology is rapidly becoming the industry standard for Web sites or consumer electronics manufacturers looking to easily integrate advanced digital photo capabilities directly into their products and services. PictureIQ-powered sites and devices enable people to quickly and easily enhance and be creative with their digital pictures. PictureIQ Corporation is the only third-party company with a license to the core imaging and video technologies from Adobe Systems, Inc., creator of industry-leading products including Adobe Photoshop(R) and Adobe Premiere(R). Founded in September of 1998, investors in PictureIQ Corporation include Adobe Ventures, Digital Partners, H&Q Venture Associates, Hikari Tsushin, InfoSpace and Intel. About Iomega Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(R), Jaz(R) and Clik!(TM) drives and disks and markets the ZipCD(TM) CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as spreadsheets, slides, Internet downloads, audio files and personal photographs, while helping protect that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-800-MY-STUFF (800/697-8833), or on the Web at http://www.iomega.com. Copyright(c)2000 Iomega Corporation. Iomega, Zip, Jaz, Clik! and ZipCD are either registered trademarks or trademarks of Iomega Corporation in the United Sates and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners. CONTACT: Iomega Corporation (Media) Janet Kacskos, 801/332-4736 kacskos@iomega.com Jennifer Miconi, 801/332-5255 miconi@iomega.com or PictureIQ Corporation Ann Marie Ricard, 206/287-7136 annmarie.ricard@sea.ddb.com or Iomega Corporation (Investors/Analysts) James Recob, 801/332-4430 recob@iomega.com