Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

ROY, Utah--(BUSINESS WIRE)--May 24, 2000--Iomega Corporation (NYSE:IOM), a global leader in data management solutions, today announced that Los Angeles- and Orange county-based Paine & Associates has been named the public relations agency of record for Iomega. Paine will handle consumer, technology and business-to-business PR needs for Iomega. "We are extremely pleased to have such a progressive, strategic PR firm on board with us," said Mark Lucas, executive vice president, product management and global marketing, Iomega Corporation. "Paine has established a growing reputation for being among the nation's best managed and most creative PR agencies. In bringing their innovative thinking together with the wonderful creative and strategic skills of our new advertising agency, Publicis & Hal Riney, we've assembled a tremendous marketing team that will help us clearly deliver the message that there is a new Iomega in today's digital marketplace - a world class technology company as well as a world class marketer." Iomega chose Paine from among five outstanding national firms that responded to a request for proposals. Added Chris Romoser, corporate communications director, Iomega Corporation, "We chose Paine because their approach reflects the results-oriented goals of Iomega. The diversity of new products and programs we plan to bring to market absolutely require a public relations agency partner that can communicate clearly defined messages to both a technology audience and the broader consumer audience. The fact that Paine is strong in consumer, technology and business-to-business PR was an important decision-maker for us." "We are delighted to have this opportunity to work with such a wonderful, well-known and world-class brand," said David Paine, CEO, Paine & Associates. "Clearly, the growth opportunities are significant for Iomega in both the consumer and business-to-business markets. Our focus will be to reach out to both of these audiences and market Iomega's family of products with creativity and innovation." Paine & Associates currently represents a blue chip roster of technology and general market clients including Polaroid, GTE Superpages.com, iBenefits.com, Hyundai Motor America, Miller Brewing Company, Bausch & Lomb, PacifiCare and Suzuki, among others. About Iomega Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(R), Jaz(R) and Clik!(TM) drives and disks and markets the ZipCD(TM) CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as spreadsheets, slides, Internet downloads, audio files and personal photographs, while protecting that information from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-800-MY-STUFF (800-697-8833), or on the Web at http://www.iomega.com. Copyright (c) 2000 Iomega Corporation. Iomega, Zip, Zip 100, Zip 250, Jaz, Clik! and ZipCD are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners. CONTACT: Iomega Corporation, Roy Chris Romoser, 801/332-3678 (Media) romoser@iomega.com Jim Recob, 801/332-4430 (Investors/Analysts) recob@iomega.com or Paine & Associates David Paine, 714/755-0400 dpaine@painepr.com