Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

ROY, Utah--(BUSINESS WIRE)--May 18, 2000-- Publicis & Hal Riney to Develop New Advertising Campaign That Takes Iomega Brand Awareness to New Heights Iomega Corporation (NYSE:IOM), a global leader in data management solutions, announced today the selection of Publicis & Hal Riney as its advertising agency of record. Iomega, which manufactures and markets the award-winning Zip(R) drives and disks and other data management products, selected Publicis & Hal Riney, San Francisco, from more than 20 agencies that responded to a request for proposal. "As the new management team at Iomega creates a new vision and expands the mission of the company, Publicis & Hal Riney will partner with us to manage and grow our extremely strong Zip brand and establish the Iomega brand as our corporate umbrella," said Mark Lucas, executive vice president, product management and global marketing, Iomega Corporation. "Together, we will communicate to consumers a new Iomega." Iomega announced a review of its advertising business on April 3, 2000. Of the more than 20 agencies that responded to the review, Publicis & Hal Riney was selected as the winner of the search based on its understanding of Iomega's business, its ability to grow and strengthen brands and a superior level of creative vision for Iomega's future advertising goals. "The Riney team is delighted to have Iomega as a strategic partner," said Tim Maleeny, director of strategic development, Publicis & Hal Riney. "We look forward to leveraging Iomega's reputation for great products into a long-term brand position for the company." Publicis & Hal Riney will be responsible for Iomega's brand and product advertising, media planning and buying. About Publicis & Hal Riney Publicis & Hal Riney is a full-service advertising agency headquartered in San Francisco and has billings estimated at $785 million. Its clients include successful, well-known brands such as Saturn, Hewlett-Packard Business PC's, Sprint PCS, eToys, First Union Corporation, America West Airlines, Henry Weinhard's beer, General Motors EV1, Webvan, ePods, Replay TV and Discovery.com. Founded by Hal Riney in 1977 as the San Francisco office of Ogilvy & Mather, it became Hal Riney & Partners in 1986. In 1988 it became part of the Publicis network, a global agency founded in France by the late Marcel Bleustein-Blanchet. Throughout its history, Publicis & Hal Riney has operated under this single tenet: to build strong brands for our clients by creating advertising that makes an emotional connection with consumers. About Iomega Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(R), Jaz(R) and Clik!(TM) drives and disks and markets the ZipCD(TM) CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as spreadsheets, slides, Internet downloads, audio files and personal photographs, while protecting that information from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-800-MY-STUFF (800/697-8833), or on the Web at http://www.iomega.com. Copyright(c)2000 Iomega Corporation. Iomega, Zip, Jaz, Clik! and ZipCD are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners. CONTACT: Iomega Corporation, Roy Janet Kacskos, 801/332-4736 (Media) kacskos@iomega.com James Recob, 801/332-4430 (Investors) recob@iomega.com or Publicis & Hal Riney, San Francisco Tim Maleeny, 415/293-2047 (Media) maleeny_tim@hrp.com