Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

ROY, Utah, November 2, 2000 -Iomega Corporation (NYSE:IOM), a global leader in data management solutions, today announced that Fuji Photo Film has chosen Iomega's renowned removable storage product, the Zip(r) 250MB drive, for the Japanese launch of its digital photo platform, the FinePix HA-770.

The FinePix HA-770 digital photo platform allows users to play back, edit and save digital camera images on a TV without the need to use a PC. Users can create digital photo albums on TV using a remote control and save high-capacity image data onto Zip(r) disks. The digital photo platform has three slots - one each for Zip disks, SmartMedia(tm), and Type II PC Cards - allowing users to save images onto Zip disks with a single touch. Iomega's Zip disk was chosen as the storage solution for Fuji's digital photo platform for its high capacity and reliability.

Connectible to a PC via a standard USB interface, the digital photo platform also works as a fast, portable external drive. In addition, by connecting it to either a FinePix Printer NX-700 or FinePix Printer NX-500 (both sold separately) using a special cable, users can conveniently make high-quality prints of the digital images.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(, Jaz( and PocketZip( drives and disks, the HipZip(tm) digital audio player, the FotoShow(tm) digital image center, and Iomega Quik Sync 2 software; Iomega also markets Iomega CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

# # #

Copyright (c) 2000 Iomega Corporation. Iomega, the stylized "i" logo, Zip, Jaz, PocketZip, HipZip, and FotoShow are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.