Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

Company Ships its Latest Consumer Electronics Product Entry to Retailers

ROY, Utah, October 16, 2000 - Iomega Corporation (NYSE:IOM), a global leader in data management solutions, today announced the domestic release of its latest consumer electronics product, the FotoShow(tm) Digital Image Center. Developed with the digital photography enthusiast in mind, Iomega's FotoShow image center, with built-in PictureIQ(tm) software, makes it easier than ever to organize, edit, and share digital photos with family and friends without the need for a PC.

With the FotoShow( image center, Iomega is taking the digital camera user out of the computer room and into the living room where the whole family can immediately enjoy digital photography. "As with all photography, people want to be able to view their pictures right away, and they want to be able to share them with their family and friends," said Bruce Albertson, president and CEO, Iomega Corporation. "FotoShow makes it easier than ever for them to do that in the comfort of their family room and without the use of a computer. In commercial applications, we also see the FotoShow player as a natural imaging tool for real estate offices and the insurance industry, and we're excited about its prospects in hotels and in other high-traffic tourism settings."

The FotoShow(tm) Digital Image Center's PictureIQ software provides easy-to-use photo-editing features via an included remote control. Red-eye removal, one-touch instant photo fixing, cropping, zooming, image rotation and the addition of artistic viewing templates are among the many built-in features, all without the complexity and expense of a computer. Digital camera owners can also use the FotoShow image center's built-in CompactFlash(tm) and SmartMedia(tm) slots for simple one-button transfer of camera images to the internal Zip(r) 250MB drive, freeing up expensive solid state memory cards for taking digital pictures. Iomega also offers an optional 12-volt car adaptor for use on the road.

The FotoShow(tm) image center connects to a TV through composite video (RCA) or S-Video ports, or to a USB-equipped computer through the USB port. When connected to a computer, it operates as a normal Zip(r) drive and lets people easily transfer photos from any source - including the hard drive, scanned pictures, pictures attached to personal e-mails, or those downloaded from the Internet - for later viewing on the television.

"It's been very rewarding to partner with Iomega to produce a product that fills such a distinct consumer need - the desire to quickly and easily share digital photos with groups of family and friends," said Bill McCoy, president and CEO, PictureIQ Corporation. "Our expertise in developing embedded digital photography software enabled PictureIQ to meet the FotoShow player's aggressive development schedule. We're very pleased to have helped Iomega get this breakthrough product into the hands of consumers in time for the holiday buying season."

Available now from leading retailers and distributors, or directly from Iomega at www.iomegadirect.com, the FotoShow( image center has a suggested retail price of $299.95.

Buy a FotoShow, Support the Boomer Esiason Foundation
Through December 31, 2000, $15 from every purchase of a FotoShow Digital Image Center will go to the Boomer Esiason Foundation for Cystic Fibrosis. The Foundation funds research to find a cure for this disease, which afflicts young children. "Partnering with the Boomer Esiason Foundation on this important cause is something that we are pleased to do," said Albertson. "Through their purchase, our consumers will be helping in the search for a cure."

About PictureIQ
PictureIQ Corporation (www.pictureiq.com) develops and licenses the leading digital picture editing and creativity software solution for the Internet and consumer electronics devices. PictureIQ technology is rapidly becoming the industry standard infrastructure for Web sites or consumer electronics manufacturers looking to easily integrate advanced digital photo capabilities directly into their products and services. PictureIQ-powered sites and devices enable people to quickly and easily enhance and be creative with their digital pictures. PictureIQ Corporation is the only third-party company with a license to the core imaging and video technologies from Adobe Systems, Inc., creator of industry-leading products including Adobe Photoshop(r) and Adobe Premiere(r).

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(, Jaz( and PocketZip( drives and disks, the HipZip(tm) digital audio player, the FotoShow(tm) digital image center, and Quik Sync 2 software; Iomega also markets Iomega CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

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Copyright (c) 2000 Iomega Corporation. Iomega, Zip, Jaz, PocketZip, HipZip, and Fotoshow are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. PictureIQ is either a registered trademark or a trademark of PictureIQ Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.