Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

ROY, Utah, Oct. 13, 2000 - Iomega Corporation (NYSE:IOM), a global leader in data management solutions, today announced the introduction of Club Iomega(r), an Internet site providing users of Iomega's immensely popular Zip(r) disks with an exclusive source of rich multimedia content.

Beginning in the first week of November, premium media companies from across the spectrum will begin filling Club Iomega with world-class dynamic content. Among the choices will be exclusive star interviews and premieres of movie trailers, previews of unreleased music from popular new artists, excerpts from upcoming books by best-selling authors, and much more. In addition, members will be able to play Iomega-exclusive games, enter contests for prize vacations, and enjoy other online content and promotions. Club members will also receive special promotions on Iomega drives, disks and other new products.

The keys to the Club will be available at www.iomega.com beginning the week of October 23, 2000. At that time, visitors to the Iomega site can download a viewer program that acts as a Web browser extension and connects them, via an Internet link, directly to Club Iomega(r). Later this quarter all new Iomega Zip disks will begin shipping with the Club Iomega program pre-recorded on the disk, providing even more convenient access to Club Iomega.

"Iomega is committed to being closer to the customer," said Bruce Albertson, president and CEO, Iomega Corporation, "and Club Iomega is a great example of how we're getting there. We're creating an appetite for multimedia content among our customers with new products like HipZip and FotoShow. Now members of Club Iomega will be able to enjoy free access to frequently updated, exciting content from our many partner companies at one convenient site. We're excited about the partners we're lining up for Club Iomega members, and we look forward to announcing those partners and the special content they will be bringing."

Iomega ships about five million Zip(r) disks every month, and with more than 38 million Zip drives shipped worldwide, content partners have the capability to reach a large and desirable customer base with key product messages and special discounts. Club Iomega will take advantage of the Internet's flexibility by providing a frequently updated range of exclusive site content that will encourage customers to return often.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(, Jaz( and PocketZip( drives and disks, the HipZip(tm) digital audio player, the FotoShow(tm) digital image center, and Quik Sync 2 software; Iomega also markets Iomega CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

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Special Note: Statements contained in this release relating to the expected availability and functionality of Club Iomega and special offers provided by content providers and vendors are forward-looking statements. There are a number of important factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including market acceptance and demand for Club Iomega, Iomega's ability to secure partners and/or content for Club Iomega, and Iomega's ability to offer promotions, products, or special product pricing through Club Iomega.

Copyright (c) 2000 Iomega Corporation. Iomega, Zip, Jaz, PocketZip, HipZip, and FotoShow are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.