Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com

The Devon Group for Blue Martini
Jeanne Achille, (732) 212-1101, ext. 11/jeanne@devonpr.com

Blue Martini Contacts:
Sue Kim, Blue Martini Media Relations,(650) 356-7632/skim@bluemartini.com

FOR IMMEDIATE RELEASE

Iomega Selects Blue Martini Customer Interaction System To Provide
a Personalized Experience to Customers and Empower Channel Partners

ROY, Utah and SAN MATEO, Calif. - November 1, 2000 - Iomega Corporation (NYSE:IOM), a global leader in data management solutions, today announced the selection of Blue Martini's Java-based Customer Interaction System to power all Iomega business-to-business (B-to-B) and business-to-consumer (B-to-C) Web sites worldwide. Blue Martini Software, Inc. (Nasdaq: BLUE), a provider of enterprise applications to understand, target and interact with customers, will help Iomega offer its customers, partners and suppliers an enhanced, more personalized, interactive Web experience.
The Blue Martini Customer Interaction System will integrate Iomega customer interactions across all of its channels, including Web sites, call centers and eventually WAP-enabled wireless devices, as well as streamline operations including content management and workflow. This will provide Iomega with a single view of the customer and similarly give Iomega customers a consistent yet personalized view of Iomega, whether they are purchasing on the Web or phoning a telesales representative for online shopping assistance.
"We went through an extensive evaluation of e-commerce vendors and found that Blue Martini Software had the most comprehensive and flexible solution," said Germaine Ward, vice president of software and e-business solutions, Iomega Corporation. "By implementing Blue Martini's Customer Interaction System, we will be able to provide personalized customer interactions across all of our channels."
The partnership with Blue Martini will build upon Iomega's award-winning online customer service by offering a more tailored and individualized Web experience that includes advice on product use, technical product help and innovative ideas to make computing easier. In addition, Blue Martini's advanced content syndication capabilities will enable Iomega to offer channel partners near real-time access to Iomega-branded product information as well as access to Iomega extranet sites to view proprietary product design specifications.
"Blue Martini's robust personalization capabilities will give Iomega the ability to tailor every visit made to its Web sites. In addition, our robust B-to-B features will enable personalized supplier and partner extranets," said Monte Zweben, president and CEO, Blue Martini Software. "Together, we can enhance the Iomega customer's e-commerce experience across geographies and segments, using actual feedback from customers, partners and suppliers."
Blue Martini and strategic alliance member marchFIRST Inc. (Nasdaq: MRCH), a leading global professional services company, will collaborate to deliver the next-generation Iomega sites. marchFIRST will provide systems integration and overall project management of all new Iomega sites, which will provide consumers and businesses with the latest information and the ability to purchase online or through an Iomega channel partner.

About Blue Martini Software
Blue Martini Software provides enterprise software applications to understand, target and interact with customers. Companies deploy the Blue Martini Customer Interaction System to interact with customers on the Web, via call centers, in stores, over wireless devices, through e-mail, direct mail and on marketplaces. Business people use the Customer Interaction System to manage products, content, transactions, analysis and personalization. Companies that interact directly with customers build their brands more effectively than those using only traditional media, resulting in increased revenues across all channels. Blue Martini's customers include Bristol-Myers Squibb's OTN, Polaroid, Systemax, Canadian Tire Corporation, Giant Eagle Grocery, Harley-Davidson, Levi Strauss & Co. and Saks Fifth Avenue. Blue Martini can be reached at 650-356-4000 or www.bluemartini.com.

About Iomega Corporation
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(, Jaz( and PocketZip( drives and disks, the HipZip(tm) digital audio player, the FotoShow(tm) digital image center, and Iomega Quik Sync 2 software; Iomega also markets Iomega CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

About marchFIRST
marchFIRST is a leading global professional services firm that creates winners in the new digital economy by helping companies build visionary brands, business models, systems and processes. This multidisciplinary approach empowers companies to transform their business, drive innovation and become market leaders. Headquartered in Chicago, the Company has approximately 9,400 employees in 14 countries worldwide. Its Web site is www.marchFIRST.com.

Iomega, Zip, Jaz, HipZip, FotoShow, and PocketZip are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. "Blue Martini," "Blue Martini Software" are trademarks of Blue Martini Software, Inc., San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners. The name marchFIRST is one word, with lowercase march and uppercase FIRST.

This news release regarding Blue Martini's new customer Iomega Corporation includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new products or product enhancements by Blue Martini, risk as related to market acceptance of Blue Martini's product; customization, deployment and/or operational delays or errors associated with Blue Martini's product or those of third parties; Blue Martini's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini and others regarding protection of intellectual property; and release of competitive products and other actions by competitors. Further details on these risks are set forth in Blue Martini's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-Q for the quarter ended June 30, 2000. These filings are available on a website maintained by the SEC at http://www.sec.gov. These forward-looking statements are generally identified by words such as "expect," "will," "anticipate," "intend," "believe," "should," "estimate," and other similar words and expressions. Blue Martini does not undertake an obligation to update forward-looking statements.

# # #