Analyst/Investors, please contact:
Jim Recob, Iomega Corporation, (801) 332-4430 recob@iomega.com

FOR IMMEDIATE RELEASE

Ads Build Awareness Of Industry-Leading Products And Introduce Innovative Consumer Devices

ROY, Utah, October 17, 2000 - Iomega Corporation (NYSE: IOM), a global leader in data management solutions, today announced the launch of a new national television advertising campaign designed to increase awareness of the Iomega brand and its award-winning Zip(r) technology. The campaign, produced by advertising agency Publicis & Hal Riney, also introduces consumers to new Iomega products that answer the increasing demand for affordable digital music and photo solutions.

"Television is the perfect medium to help consumers recognize the robust benefits of Iomega products in an increasingly digital society," said Bruce Albertson, president and CEO, Iomega Corporation. "This campaign will increase awareness of the versatility and numerous applications of a Zip drive. In addition, the campaign will expose consumers to new Iomega products that move beyond the computer room, such as HipZip and FotoShow. Combining Zip technology with digital audio players and other devices puts attractive new technologies within financial reach of more people."

The commercials will begin airing domestically in the U.S. on the following networks: ABC, CBS, NBC, Fox, VH-1, Discovery, USA and other national television networks and cable channels this week. The multi-million dollar campaign marks Iomega's return to high-visibility advertising and is targeted to appeal to a broad consumer audience.

The campaign features five 30-second spots, three of which build brand awareness of the Zip(r) platform as the familiar way to easily share, protect and store valuable digital content. The campaign also introduces two innovative new consumer electronics products: the HipZip(tm) Digital Audio Player and FotoShowTM Digital Image Center. The HipZip player provides an affordable way to enjoy and share digital audio recordings on the company's 40MB PocketZipTM disks. PocketZip disks provide about 80 minutes of music listening in a portable, durable format for as little as $10 each. The FotoShow Image Center connects to a television to function as a photo viewer, editor, organizer and storage device, all without the need for a computer.

"We wanted to re-position Iomega as a brand leader by leveraging the company's equity in their Zip product," said Mike Mazza, Publicis & Hal Riney senior vice president/creative director. "The approach is fresh and allows Iomega brand recognition on a national level."

About Publicis & Hal Riney
Publicis & Hal Riney is a full-service advertising agency headquartered in San Francisco and has billings estimated at $785 million. Its clients include well-known brands such as Saturn, Hewlett-Packard Business PC's, Sprint PCS, eToys, First Union Corporation, America West Airlines, General Motors EV1, Webvan, and Discovery.com.

About Iomega
Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(, Jaz( and PocketZip( drives and disks, the HipZip(tm) digital audio player, the FotoShow(tm) digital image center, and Iomega Quik Sync 2 software; Iomega also markets Iomega CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

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Copyright (c) 2000 Iomega Corporation. Iomega, Zip, PocketZip, HipZip, and FotoShow are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries.